Asus Expects Tablet Shipment Boost From New Nexus 7By: Sean Patterson - July 23, 2013
Details about the upcoming refresh of Google’s Nexus 7 are now being leaked at a fast pace. Photos of the device even surfaced earlier this week. The new Nexus 7 is expected to have a 1920×1200 resolution display, a 1.5GHz S4 Pro CPU, a 5MP rear camera, and is expected to ship running Android 4.3.
Though it is no Kindle Fire, the original Nexus 7 was a strong player in the 7-inch tablet market. Now, it appears that Asus, the manufacturer of the Nexus 7, is expecting the new version of the tablet to boost its sales numbers later this year.
According to a report from DigiTimes, Asus is expecting the new Nexus 7 to improve its tablet sales in the third quarter of 2013. The report cites unnamed “sources from the upstream supply chain” as saying Asus expects the Nexus 7 to make up for poor sales of its other tablets. According to DigiTimes, Asus has already shipped 5.7 million tablets this year, and is aiming to ship 12 million total units for 2013.
The report also states that Asus had originally expected the Nexus 7 refresh to appear as early as May 2013, but that the tablet was delayed by Google over original Nexus 7 inventory numbers. Asus’ second quarter 2013 tablet shipments were affected accordingly, with the manufacturer shipping around 10% fewer tablets than in the first quarter.