Ask.com to Revamp Search Ads

MarketingVOX reports Ask.com is planning to update its paid search platform in October, adding more control over daily search budgets and new reporting tools among other new features.

Could Ask also make a switch from its long-standing Google partnership?

IAC Chairman and CEO Barry Diller this week said…Ask might replace Google with Yahoo or MSN to power the non-Ask paid search ads.

Jim, Patrick, Paul, Bueller? Care to comment?

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.