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Ask Pleased By Information Revolution

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Though the search engine’s approach to publicity in the UK drew some controversy, Jim Lanzone and company are happy with the results.

Ask Pleased By Information Revolution
Ask Pleased By Information Revolution

Ask UK picked up about a million new users thanks to the company’s Information Revolution marketing campaign. That should improve with the help of the dog, the monkey, and the 7’7″ Englishman credited on the Ask blog.

Interesting rhesus monkey tip: Ask UK marketing director Sarah Bartlett said, “We discovered on the shoot that he hates women.”

Must have been fun finding that out.

The campaign will shift to promoting the newest version of Ask, the Ask3D search engine. Like previous ads, Ask will use the format of revolutionary hackers breaking into TV signals to raise awareness of a search alternative to market leader Google.

Ask cited analysis from IPSOS UK that showed a 106 percent increase in “spontaneous awareness” of the search site. They also noted an observation by New Media Age that showed Ask attracted almost a million new users, all from a campaign that has only aired in London.

Ask Pleased By Information Revolution
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