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Ask CEO on AskCity

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John Battelle has on his blog a post where Ask CEO answers his questions about AskCity.

Ask’s CEO explained AskCity is a new local application from Ask.com which can be found in one of two ways: through the AskCity link on the homepage, or at the top of standard results page in response to your local queries. “AskCity users won’t have to bounce around to multiple sites in order to find, and take action with local information. In short, we get you from Point A to Point B faster.”

When questioned on whether this is beginning of Ask.com becoming the connective tissue of IAC, he replied: “I look at the connective tissue thing a bit differently, in that to date I think people have assumed that meant we’d stick a bunch of links for IAC companies all over our homepage. But that’s not what people want from search, and going back to Pathfinder I don’t think that’s a model that’s worked well. Even today, we’re being used more and more for what you might deem “portal” content, because people find it easier to use a search box than navigate a page with dozens of services on it and going through a separate experience. If they can get it, people want one, cohesive experience.”

The conversation was concluded by the CEO’s statement that he has lot of expectations with this new product. “The product deserves it, because it delivers.”

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Nav is the founder and CEO of Page Traffic, a premier search engine company
known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet
marketing and PPC campaigns. He is a prolific writer and his articles can be
found in the “Best Articles” section of many websites and article banks. As
a search engine analyst , he has over 9 years of experience and his
knowledge is in application here.

Ask CEO on AskCity
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About Navneet Kaushal
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. WebProNews Writer
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