Ashton Kutcher is well-known for his silly personality; as the lovable, sex-crazed goofball Michael Kelso on “That ’70s show“, he won his way into the hearts of millions. He kept his fan base young and interested as the host and co-creator of MTV’s “Punk’d“, a reality prank show which switched things up by making celebrities the target. As one of the stars of “Dude, Where’s My Car”, he brought his brand of goofy comedy to the big screen, and even if the movie wasn’t exactly a box office smash, most of us are familiar with the jokes in it.

That’s why, despite his attempts over the years to move into meatier acting roles (“The Butterfly Effect“, the upcoming Steve Jobs biopic), it’s hard to take anything he does seriously, especially since that little smirk seems to stay permanently implanted on his face.

So when he showed up at the ACM awards over the weekend donning a ten-gallon hat and bedazzled jacket–and sang a bit of the George Strait song “I Cross My Heart” before presenting Miranda Lambert with her award–several people in the industry thought he was taking a snarky stab at them and the way they dress.

Lambert tweeted her doubts as to Kutcher’s sincerity after the show:

To which Kutcher replied:

Kutcher has to admit…it’s hard for those of us who know him as “Tater Nuts” to believe he’s being sincere about anything.