Although Ashton Kutcher recently played Apple guru Steve Jobs on the big screen, he has become the product engineer for a new line of the PC company, Lenovo.
It is almost guaranteed to help the business of a company when incorporating a superstar Hollywood actor like Ashton Kutcher to be involved with the product.
In addition to being the highest paid actor on television and appearing in many films, Kutcher is also a big investor in tech products and likes being a part of the growing technological world.
Lenovo, already the world's biggest PC manufacturer, has appointed Kutcher as the product engineer on a new Yoga line of tablet computers.
It was previously rumored over the summer that Kutcher might be entering into a business partnership with Lenovo, and now the news has become official. He is very excited to be in business with the PC giant, and said of the experience, "Entrepreneurship is part of their DNA, and I couldn't ask for a better fit."
An Ashton Kutcher-Lenovo partnership will undoubtedly help their business, as they will use him to provide input and decision-making into design, specifications, software and usage scenarios. In a statement from Kutcher at a launch event, he said of the partnership, "This partnership with Lenovo brings together my love of technology and design that makes your life better."
— Katie Wilson (@thekatiewilson) October 30, 2013
He went on to say that he hopes to help Lenovo develop future mobile computing products, with the Yoga tablet just being the beginning. Ashton Kutcher has already stepped into the tech world before, and co-founded A-Grade Investments, which has provided venture capital and collaboration for multiple tech companies including Airbnb, Fab, Foursquare, Spotify, Path and Uber.
— Lenovo (@lenovo) October 29, 2013
The new Yoga Tablet went on the market today, being able to last for a a total of 18 hours of battery life, and it also has three different modes (hold, tilt, stand). The 8-inch Yoga Tablet will retail for $249, while the 10-incher is priced at $299.
There is no doubt that the recent partnership with Ashton Kutcher will help Lenovo's business, and he is excited about being able to help with the expansion of a very successful company. Lenovo is currently worth $34 billion, and was founded in 1984.