In September, GoDaddy rebranded itself as a company dedicated to small businesses with a series of ads starring Jean-Claude Van Damme. Now the company is hiring a new executive as it continues to make headway into the small enterprise sector.

GoDaddy announced this morning that it has hired Microsoft veteran Arne Josefsberg as its new Executive Vice President, Chief Infrastructure Officer and Chief Information Officer. As his titles imply, Josefsberg will be in charge of overseeing GoDaddy’s “global cloud infrastructure and information systems.”

“GoDaddy’s mission to help small business globally is inspirational, and offers a unique opportunity to build a massively scalable infrastructure that serves our 12 million – and growing – customers,” said Josefsberg. “GoDaddy has the size and scale that allows us to reach a previously under-served customer base, and necessitates a global infrastructure that allows us to serve them seamlessly.”

Before coming to GoDaddy, Josefsberg worked for Microsoft managing the company’s global infrastructure. He then became CTO at ServiceNow where “he led technology advances and drove expansion of the company’s cloud computing strategy.” He’ll now be taking all the experience he gained at Microsoft and ServiceNow to help develop and expand GoDaddy’s own offerings.

“As GoDaddy expands our global reach and product portfolio, a world-class and scalable technology infrastructure is critical to our success,” said GoDaddy CEO Blake Irving. “As a passionate technology executive, Arne brings a long history of creating technology that makes a difference in people’s lives – and that’s exactly what we are doing here at GoDaddy.”

GoDaddy says this latest hire will help the company achieve its goal of expanding into 60 markets and offering products and services in 30 languages by 2015.

Image via SiliconAngle/YouTube