Are You Prepared for the New AdWords Interface?

    June 11, 2009
    Chris Crum

Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they’ve made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.

Google recently sent emails to users letting them know their accounts would be converted to the new interface in the coming weeks. The email said users had at least 30 days before their account would be updated, but Austin Rachlin of the Inside AdWords notes that most advertisers will actually have more than that, because 30 days is simply the minimum amount of time.

Previous Interface


New Interface

"We’re taking a gradual and deliberate approach to ensure a smooth transition, and we won’t upgrade your account until we’re confident that the new interface meets your advertising needs," says Rachlin.

Nevertheless, Google reminds us that the time to prepare is now if you have not already done so. There are plenty of resources at your disposal, the most significant one being the New Interface microsite, which offers videos, a list of new features, a list of things that have changed, and a quiz so that you can test your knowledge regarding the new interface.

The moral of the story is, you may have some time left before you have to switch, but that it is not unlimited. You’d be doing yourself a huge favor by getting familiar with the new interface before the time comes.