Are You Prepared for the New AdWords Interface?

The Time is Close at Hand

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Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they’ve made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.

Google recently sent emails to users letting them know their accounts would be converted to the new interface in the coming weeks. The email said users had at least 30 days before their account would be updated, but Austin Rachlin of the Inside AdWords notes that most advertisers will actually have more than that, because 30 days is simply the minimum amount of time.

Previous Interface


New Interface

"We’re taking a gradual and deliberate approach to ensure a smooth transition, and we won’t upgrade your account until we’re confident that the new interface meets your advertising needs," says Rachlin.

Nevertheless, Google reminds us that the time to prepare is now if you have not already done so. There are plenty of resources at your disposal, the most significant one being the New Interface microsite, which offers videos, a list of new features, a list of things that have changed, and a quiz so that you can test your knowledge regarding the new interface.

The moral of the story is, you may have some time left before you have to switch, but that it is not unlimited. You’d be doing yourself a huge favor by getting familiar with the new interface before the time comes.

Are You Prepared for the New AdWords Interface?
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  • http://www.adwords.org.in/ AdWords

    The new Adwords interface is Easy to use. I am feeling very easy to change the needs.

  • http://www.evolve247marketing.com Portland SEO

    I have been using the new interface for almost a month now and it is much easier and user friendly than the old one. There is still some functionality that it is lacking, but overall I would give it Two thumbs up!

  • http://www.assembly-jobs.com Assembly Work At Home

    If you are familiar with the google’s adwords editor tool than it will be pretty much easy with the new interface. It does look same. Now it’s pretty much organized and managing a campaign is much much faster.

  • http://www.MavricksMoneyMaking.com Guest

    The new interface is great, I believe they have added more functionality and apps that complement Google’s objectives. I have been using the new interface for over a month and I am not looking back.

  • http://www.thirdhosting.com Third Generation

    The new interface provides a refreshing new layout and overview of campaigns and goals in an easy to find and use manner. We’ve been using the new interface for over a month now ourselves and the administrative capabilities the new interface delivers provides for quick overview and editing of campaigns that saves us a couple of hours every week. The new interface is a major improvement and will be welcomed by many.

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