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Are You Getting Your Content in Front of News Seekers?

Don't Overlook the Different Forms of News Search

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Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.

Is news search part of your strategy? Real-time? Social Search? Press releases? Discuss here.

News Search Optimization

As Lisa Buyer of the Buyer Group talked about with WebProNews at SES last week, news search optimization is getting more powerful with social media and real-time search. Add these to older tactics like blogs and press releases, and there have never been more opportunities to get news-related content discovered.

Press Releases

Press releases can still be a great way to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines.

Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn’t believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said.  "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off.  With these features we’ve seen increases in traffic up to five days after the news release was issued."

Remember, Google News indexes press releases as well.

Real-Time Search

You’re probably already using social media in some capacity at this point. Real-time search presents an added benefit to talking about timely topics using channels that you are already using (Facebook, MySpace, Twitter, blogs, etc.). That doesn’t mean spam. Spamming won’t get you very far here anyway, because Google is pretty good at filtering this. We went over a few basic tips for real-time search optimization a while back. The recap is below, but you can find them elaborated on here.

1. Use keywords
2. Talk about timely events
3. Have a lot of followers (who can share your content)
4. Promote Conversation
5. Include Calls to Engagement

Real-time search is much more than just Google. There are an increasing number of players in this space, and with the rise in smartphone usage, mobile apps are giving consumers a lot of choices in how to obtain their information.

Social Search

Another great benefit of using social media means you get to show up in your friends/followers personalized social search results for numerous queries on Google. Newsy topics are frequently the ones that trend, and that means lots of people searching. If something big happens, there’s a chance that some of your social network contacts will search for something related to that, and if you have something to say about it, there’s a good chance they’ll see it in their results.

Of course people search with the social networks themselves as well. Facebook search queries were on the rise last time I checked.

Google News

Last September, we ran down a number of Google News SEO tips here. Google shared some tips of their own on the subject as well:

Optimizing for news search means more shots at showing up in search results period. Do you have other ideas about getting in front of news seekers? Share here.

Are You Getting Your Content in Front of News Seekers?


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  • http://www.enginesearchseo.com/ Search Engine Optimisation (SEO)

    Very interesting comments with lots of detail – thanks very much.

    It is particularly interesting how linked pages feed eachother and create mutual traffic acceleration. The key is quality content with relevant keywords that is therefore easy to find and worth forwarding on, tweeting, syndicating, etc.

  • http://www.write2profitonline.com/ Andy Gage

    Another great Article from Cris – WebProNews. Well written, informative, and ‘goes the extra mile’ in including lots of detail, Video clip relevant to the subject, plus more info links, etc. It certainly opened my eyes to the many forms of promotion I should be using with my site!
    Thanks! Andy Gage

  • http://www.theochomesearch.com thomas m abercrombie

    Cris, your content is outstanding, thanks you!

  • http://www.danscartoons.com/search_cartoons.htm CartoonSearchEngine

    Chris is hitting the nail on the head with this one and his articles resonate well on all these search marketing subjects. In fact, I want to reiterate you also can promote yourself through writing your own press release and having someone like http://www.massmediadistribution.com send it out . . . they are very reasonable for the number of releases they send out. Keep ‘em comin Chris….good read here.

  • http://www.cars-10.com Sporty Cars

    With good SEO and carefully chosen words you do not need this kind of services, although they are useful…

    We first had a news on the new Croatian full electric car on English language and we are at the top of the search engines with this news.

  • http://www.easyseotricks.info colin

    Great article you really do give lots of value to everybody that views your blog
    iv just been doing some press relases and it has improved my rankings
    so thanks for the tips
    keep it up
    cheers

  • http://www.powerrc.co.uk Radio controlled Toys

    Sometimes my mind is super saturated with the methodology of SEO that I can’t make head nor tale of it. I come to webpronew’s to learn about techniques on SEO etc and I always come away with more tips n tricks and help here I am always helped to make sense of it all! Cheers again!

  • http://www.gpscardvd.com car dvd

    Seeing al the above comments though, maybe I might have to keep looking.

  • http://www.dentistspreston.co.uk/page/general_dentistry Dentist in Preston

    Thanks Chris for another great article , you are absolutely right , about article submission it definately helps to increase the page rank ,especially if plenty of attention been paid to the quality rather than quantity

  • http://www.hoofard.us Donald R Hoofard Sr

    I have discovered that no matter what it is that you’re involved in, whether a business or an idea you want to promote to idea seekers, getting your message out there to those that are in the “want to know” crowd, media attention getting can be a both costly and time consuming thing for you. But, take heart in knowing that whatever you choose to do it will be well worth the investment. With my budget I have to look for the freebee’s out there for now personally, but I know that over time I’ll be able to afford to spend to get my projects out there to those who seek my subject matter I am selling. Be patient. All good things come to those who are wiling to perservere.

    Donald R. Hoofard, Sr., Author of
    The DANE Novels, based on the life and times of their author.
    Book One on sale now,”Dane, a life and time thereof:First Bounty”
    Book Two Release August, 2010:”Dane: Saigon J.U.M.P.”

  • http://www.cardonatoys.com Toy Maker

    I think it is all about search engine optimization. Most of the traffic, most of the words are useless, with only purpose to increase page rankings. This is unfortunate, how one search engine drives the way internet looks like. And it looks like endless white noise.
    Why do you think I typed this? :)… SEO, baby.

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