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Are Widgets the Future of E-tail?

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All of a sudden, widgets are getting very hot. I discussed Lemonade Stand last week, which is essentially a widget that attempts to combine affiliate marketing with Web 2.0.

This week, Amazon launched a set of widgets that attempt to do the same thing. They allow affiliates to display Amazon products in a colorful, more appealing way.

I have a gut feeling that widgets will eventually be very useful for e-tailers, but we have a ways to go to get there. I just don’t believe that these Amazon widgets are going to help affiliates. In fact, I predict that clickthrough rates on them will be worse than text ads and probably identical to the clickthrough rates on graphics ads. I think that site visitors are simply going to ignore them just as they do banner ads.

Desktop widgets may end up being more effective than website widgets. It is undeniable that if you can entice your customers to download your widget to their computer, you have an advantage that most internet retailers will never have. Ebay is experimenting in this area, and I can see why customers would want Ebay widgets on their desktop. However, I am not sure how niche retailers will be able to compete for valuable and limited desktop space.

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Are Widgets the Future of E-tail?
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About Greg Howlett
Having launched two multi-million dollar online companies, Greg Howlett has been working in the trenches of internet marketing for over eight years. He currently is the President/CEO of Vitabase. Vitabase is a leading health supplement company, selling hundreds of products under the Vitabase label. Vitabase markets exclusively online, and has built its customer base by providing a unique and cutting-edge online customer experience.

Greg lives with his wife, Marla, and four children in Monroe, GA.

MarketingPilgrim posts WebProNews Writer
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