Are Blogs the Medium of the Future?

    February 17, 2006

Doing anything for the next 15 mins? That’s how long you’ll need to read the Financial Times article on the rise of blogging as a publishing medium and challenger to print.

You may want to wait to read it for when you’re wide awake and have your wits about you. Dem der FT jernolists use a lot of mighty fancy words. 😉

But as with any revolution, we must ask whether we are being sold a naked emperor. Is blogging really an information revolution? Is it about to drive the mainstream news media into oblivion? Or is it just another crock of virtual gold – a meretricious equivalent of all those noisy internet start-ups that were going to build a brave “new economy” a few years ago?

Hat tip to Pamela Parker.

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at