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Apple’s iPhone Then Google’s GPhone

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France Telecom’s mobile phone unit, Orange, reportedly sent executives to the Googleplex to discuss a potential partnership.

The discussions could lead to Google’s search technology powering a new “Google phone”, which would make using cell phones as easy as the world’s most popular search engine.

Their plans centre on a branded Google phoneit might have a screen similar to a video iPod. But it would have built-in Google software which would dramatically improve on the slow and cumbersome experience of surfing the web from a mobile handset.

If you think you don’t need a Gphone, you may want to consider the features a Google-powered phone will bring

Among the potential benefits are location-based searches: aware of your handset’s geographical position, Google could offer a tailored list of local cinemas, restaurants and other amenities, and maps and images from Google Earth.

If the rumors are true, Google’s certainly smart to continue with it’s path of not getting involved with hardware production. Let Orange handle the phone’s production and Google handle the browsing experience. The Gphone could go on sale as early as 2008.

More at GigaOM.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Apple’s iPhone Then Google’s GPhone
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