Apple releases new stuff, new blog search engine

    February 28, 2006

Some guy named Steve Jobs was on stage this morning announcing stuff for some computer company in Cupertino.

Didn’t ya hear? I know none of the blogs were covering it, right? ; )

Anyway, I was just talking with Greg Hartnett, president of Best of the Web. He’s an Apple fan, by the way. But that’s not why we’re talking here. They just turned on a new blog search engine and directory. Now, how does this differ from Technorati?

It has far fewer blogs in it. Huh? All the blogs were hand picked by 69 editors.

So, let’s go to Technorati and do a search for “Steve Jobs“. 65,168 posts. Pretty good, but there is some spam there on the first page. Particularly one post named “Bill Gates Wants to Be Steve Jobs” is repeated several times.

Do the same “Steve Jobs” search on Best of the Web and it only finds 174 results. Now, that might sound like a mismatch, but the Best of the Web searches are often higher signal.

Anyway, I need to try it more to see if it’ll be a significant competitor for my blog search time with Technorati/Feedster/IceRocket/and all the other blog search engines.

So far I think this one needs more work, but it shows some promise. What do you think? The engine is here:

Robert Scoble is the founder of the Scobleizer blog. He works as’s Vice President of Media Development.

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