Apple Products Now In Over Half Of American HomesBy: Shaylin Clark - March 28, 2012
Whether you love Apple or hate them, you have to admit that their products are pretty darn popular. It seems like everybody these days has an iPod, or an iPhone, or an iMac, or an iPad, or some other product that starts with i (or doesn’t, like a MacBook).
As part of their All-American Economic Survey, CNBC decided to find out just how popular Apple products are. They found that the impression that everybody has an Apple product isn’t actually all that far from the truth. It turns out that just over half of American homes have at least one Apple product, and nearly a third have two or more. In fact, the report says, the average American household has 1.6 products made by Apple. Check out the chart below for a breakdown:
Jay Campbell of Hart Research Associates, who conducted the study for CNBC attributed the phenomenon to Apple’s business model: “[T]he more or our products you own, the more likely you are to buy more.” He also pointed out that “[p]lanned obsolescence has always been a part of the technology industry sales model, but Apple has taken it to a whole new level”
The survey also painted a picture of the average buyer of Apple’s products. They tend to be male, younger, and have a college education. While as many are homeowners as not, the more money a person makes, the more likely they are to own multiple Apple products.
The number of Apple products in a household went up if that house has children, the study found. While 48% of childless homes had at least one Apple product, Apple products were found in 61% of homes where there were children.
The percentage of homes with Apple products is only likely to increase in the future, too. One in ten homes that do not currently have Apple products plan to buy them in the next twelve months.
Which group do you fall into? How many Apple products do you have? Which products do you have? Let us know in the comments.