Apple Posts Highest Revenue of All Time

Chris CrumBusiness

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Apple released its financial results today, for its fiscal 2010 fourth quarter (ending 09/25). As you might've guessed, they weren't bad. The company posted record Mac, iPhone and iPad sales, and its highest revneue and earnings ever. 

Apple posted $20.34 billion in revenue and net quarterly profit of $4.31 billion ($4.64 per diluted share). This is compared to revenue of $12.21 billion and net quarterly profit of $2.53 billion for the same period last year. Gross margin was 36.9% compared to 41.8% last year. 

Apple's nice quarter is not entirely thanks to domestic performance either. International sales accounted for 57% of the quarter's revenue.

The company sold 3.89 million Macs during the quarter, a 27% unit increase from the same period last year. 

It sold 14.1 million iPhones, up a whopping 91% from the year-ago quarter. On top of that, it sold also sold 4.19 million iPads.

iPad availability expanding

iPod sales were down, decreasing by 11% from the previous year quarter, but the company still sold 9.05 million of them, and it only recently introduced the new models. 

"We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple," said CEO Steve Jobs. "iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year."

"We're thrilled with the performance and strength of our business, generating almost $5.7 billion in cash flow from operations during the quarter," said CFO Peter Oppenheimer. "Looking ahead to the first fiscal quarter of 2011, we expect revenue of about $23 billion and we expect diluted earnings per share of about $4.80."

Just wait until next quarter when the holidays come into play.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.