Apple Pay Is Missing Some Key Retailers

Chris CrumeCommerce

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Apple announced new payments platform Apple Play at its big iPhone/Apple Watch event on Tuesday.

The feature, which makes use of the NFC technology present in the newest iPhone models, will allow consumers to pay for goods and services online and offline by scanning their phones rather than swiping traditional credit and debit cards.

Apple Pay might just be the most significant announcement from the event. The company already has some major brands on board for 220,000 locations. Participating brands include: Babies R Us, Toys R Us, Bloomingdales, Disney, Duane Reade, Macy's, McDonald's, Nike, Petco, Staples, Subway, Unleashed, Walgreens, and Whole foods.

It also works in apps from Groupon, Panera, Instacart, Sephora,,, Starbucks, Uber, OpenTable, and Target.

It's missing at least a couple of key retailers, however. The New York Times reports that both Walmart and Best Buy are declining to participate in Apple Pay, and will continue to support the Merchant Customer Exchange, which seeks to replace card networks itself.

Apple Pay does have support from the following banks: American Express, Bank of America, Capital One, Chase, Citi, and Wells Fargo.

Image via Apple

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.