Apple Launches New Ad Formats For iOS

Chris CrumAdvertising

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Apple announced a couple of new ad formats for its iAd platform: pre-roll video and full-screen interstitial banner ads.

The company said in a developer announcement, "Now you can deliver highly engaging ads from leading brands," adding that the formats are optimized for your app, and available on iOS.

There's a PDF document about how to implement them here.

In a separate announcement, the company also said it has expanded iAd into Russia and Switzerland.

"You can now promote your apps in 16 countries or regions on the iAd App Network," the company said. "With iAd Workbench, you can choose your audience, set your price, and create a campaign that drives downloads."

More on Workbench here.

Earlier this year, Apple made iAd available to small businesses.

Via Marketing Land

Image via Apple

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Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.