Apple Goes 0 To 12 With Mini Promotion

    September 1, 2005
    WebProNews Staff

The Cupertino-based computing legend offered a Mac Mini money-back promotion for 12 hours online.

A promotion flashed like lightning on the Apple web site. On Tuesday, the site displayed the “mac Mini Test Drive,” a 30 day trial of any of the three currently available Mac mini models. Dissatisfied? Return it for a refund.

Even the concept of Apple running such a promotion shows how far they’ve come as a company. But like all good things, the mini promo didn’t last for long. The offer vanished 12 hours after appearing on Wednesday.

“We’re so confident you’ll love your new Mac mini, we’ll let you test drive it for 30 days with no risk. If you decide you don’t want it, we’ll take it back,” the ad said. The promotion was intended to run through the end of October.

Instead, Apple took the promotion back for the minis, which start at $499 and debuted in January. The price does not include keyboard, mouse, or monitor, but the promo would have included the first two peripherals.

It is possible Apple CEO Steve Jobs found the prospect of numerous returns too much of a concern. At Pixar, where he holds the CEO title, the SEC has informally requested more information about higher-than-anticipated returns of “The Incredibles” DVD. Those returns caused Pixar to restate its forecast for the rest of the fiscal year.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.