Apple Gives MacBook Better Battery Life, New Processors

Chris CrumTechnology

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Apple announced a new update for the MacBook, which features the latest Intel processors as well as improved graphics performance, faster flash storage, and an additional hour of battery life! There's also a new Rose Gold finish option.

“MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Phil Schiller, Apple’s SVP of Worldwide Marketing. “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”

"MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories has continued to grow, giving users added flexibility and capability," the company says. "With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. It is perfect for tasks like streaming content from your MacBook to your Apple TV using AirPlay, exchanging files quickly using AirDrop® or using wireless headphones."

As part of the MacBook announcement, Apple said it has made 8GB of memory standard across all configurations of the 13-inch MacBook Air.

The updated MacBook is available immediately through and will be in Apple's retail stores and those of authorized resellers on Wednesday.

You can get a version with a 1.1 GHz dual-core Intel Core m3 processor, 8GB of memory and 256GB of flash storage for $1,299, or you can get one with a 1.2 GHz dual-core Intel Core m5 processor, 8GB of memory and 512GB of flash storage for $1,599. Configure-to-order options are also available with a 1.3 GHz dual-core Intel Core m7 processor.

Image via Apple

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.