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The Motorola Droid advertising campaign is in full swing, and I’m sure by now you’ve seen the commercials, if not you can see the commercial below. Basically, the campaign is all about taking digs at the iPhone while showing Motorola’s support for the Android OS.
If you’re un-familiar with the Droid, it’s the first Android-based smartphone that will be sold exclusively by Verizon Wireless. Why is this fact important? Verizon currently has more than 86 million wireless subscribers, and will be the largest wireless carrier to date to support an Android-based device.
Is Motorola’s Droid an iPhone killer? Let us know your thoughts
Some Apple fans aren’t taking the "Droid Does" campaign very well, as they’ve created their own take/spoof of the commercial, you can see it below.
Can the Droid succeed, by knocking off the iPhone, where so many other smartphones have failed (I’m looking at you Blackberry Storm and Palm Pre)? Let us know what you think.
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I saw the “droid does” ad last night and was blown away. Brilliant play on words with the iDon’t theme. Who ever came up with this campaign deserves a cookie. Or maybe a doughnut?
The “iDon’t care” response is clever but flawed. Especially with “iDon’t need to imitate” (apparently they do with this parody) and “I don’t buy brands that bash other brands.” Um, hello…. Mac vs. PC??? The Mac vs. PC ad campaign is a text book example of a successful ad campaign based entirely on the concept of bashing another brand.
I believe these are this way on purpose… A little poking fun at itself if you will. Obviously the Mac vs. PC campaign “bashes” the other brand. The imitate line and the fact that the spoof is an exact duplicate of the original ad is what makes it funny!
That’s what I also found comical about this whole situation.
Apple fans don’t seem to like having the roles reversed.
–
Jeremy Muncy
Follow me on Twitter @jmuncy
Oh course. Cause Apple fans are too in love with their brand that they accept whatever iteration of their product Apple shoves down their throat. Have you seen the new “left handed Macbook Pro” and it’s now “irremovable battery that if it conks up, you have to bring it to an apple store in order to have the battery replaced by them and pay for service fee”? What a scam!
There probably is a bit of sensitivity with many mac users; after all, they are going against the grain. But what I have noticed in this forum is that most of the attacks are on mac and mac users rather than the intended targeted discussion of the Droid vs iphone. Oh let me guess, your just replying to the perceived “snobbery” of the Mac elitists. What a joke.
I agree totally.
The Apple fans’ response seems like sour grapes.
Yeah. I noticed that Apple users tend to bash other products because they are so insecure. Have you ever heard any non-Apple user saying that their gizmo is the ultimate gizmo that would save the world? Only Apple users does.
Stockholm syndrome is a psychological response sometimes seen in abducted hostages, in which the hostage shows signs of loyalty to the hostage-taker, regardless of the danger or risk in which they have been placed.
Replace hostage-taker with the word Microsoft.
Years of daily upgrades, software crashes and Microsoft monopoly on their life. No insecurity here… I’m not a hostage of Microsoft. I’m a Apple user. I’ve “been there done that” with Microsoft. I managed to escape the brain washing and break free.
Don’t tell me Apple users are insecure. We have choices, you don’t.
If you do what everyone else does then you will be like everyone else. That is why you will always have a 9-5 job, work for others and never get anyplace in life. Everyone else does the something.
Walk the other way…. It simple. Just turn around and walk the other way. Apple users will welcome you with open arms. We actually do feel sorry for you. Really we do. Most of us have been there and understand your fear.
Its really not that serious dude. You actually sound like the brainwashed drone your preaching against.
Maybe this is too geeky, but I think whoever came up with the campaign deserves a eclair? Yeah, definitely too geeky.
It’s ok. Geeks are cool nowadays. Geeks = non Apple users.
How about a bagel?
What is wrong with you… I bet your an Apple fanboy aren’t you?
It’s better than being a Microsoft fanboy!!!
What part of that lead you to think I’m an Apple fanboy? Quite the contrary my friend. And I’m not really into bagels. How about a cupcake instead?
Huh, he makes an astute observation and he’s labeled a Mac fanboy. Says it all, doesn’t it.
I agree with the comments, nice try Apple, but AT&T sucks…Droid on Verizon is gonna rock!
AT&T does have a “certain reputation” … but I’ve heard equally bad things about Verizon.
–
Jeremy Muncy
Follow me on Twitter @jmuncy
Apple is always going to come out with something better duh!!!
Like what? A phone that doesn’t have basic phone functions? Go figure. Try forwarding someone’s contact details through the iPhone and see how complicated it would be.
Forwarding contacts from iPhone’s Address Book used to be a pain. That changed. Now all you do is go to the contact and press “Share Contact”.
Apple has a great product, but the really screwed up by choosing AT&T. Now they are going to pay for their mistake.
you dont buy brands that bash other brands. i believe the im a pc im a mac commercial is bashing pcs. wow
exactly what i was thinking.
Did you watch the entire video?
it’s bashing by calling out flaws. How does PC combat that, by denigrating people who buy Macs? Big difference.
ha ha
Apple doesn’t like having the tables turned on them. There’s an app for that.
iDon’t have a good 3G network.
Droid: oops. iCame first.
iDo have to stick with AT&T
iDo have 3G, but can never use it
iDo have to pay $1.29 for my songs
iDo have to be stuck with iTunes
iDo have to live with a black screen with a bunch of icons
iDo have to choose black or white
iDo have to take blurry pictures
iDo have to pay $500 to upgrade to the newer version.
iDon’t have Google Voice
iDon’t get to choose what I do with my iPhone
iDon’t have a choice.
That’s why iDon’t have an iPhone. Screw AT&T. Thank you Verizon
couldn’t have said it better!
iDo drop calls. I can’t wait for the droid!
Hmmm… Another good campaign idea. Maybe you should charge for this.
iAgree 100%
The carrier criticism is legitimate. Phone upgrades are always relative. Google Voice will become moot. The rest is pretty infantile.
iDon’t need to imitate? like PC vs Mac commercials don’t imitate PC’s??
lol that’s funny.
lol that’s way funny.
Does this even make sense?
Thank you for this useful information.
What Appz. All Apple can do well is music and photos. Grow up and go to work and you’ll need business class software that’s only available in PC. I tried a Mac for a year. It locked up just as much as a PC and couldn’t afford the software, gave it to my granddaughter, and went to a Compaq laptop with Vista. Much happier.
I’m sure independent testing will show it’s highly unlikely that any mac will lock up more than a Compaq running Vista. Can you even tell when that vista running compaq is locked up or just running slow? Are people who work in the visual arts not grown up? By the way, the appz. people are referring to are the 3rd party apps in the phones. Congratulate your granddaughter for me.
Visual arts? Is that all it’s good for… I rest my case. If you want business applications, get a PC. And yes the mac was painfully slow for what I needed it for and I got tired of having to yank the battery just to get it to power off when it was locked up. I retired after 38 years in computers and am sick of hearing about how great Apple is. IT’S NOT! Too expensive and too limited.
Thank you Bill for building real software that businesses can use.
Oh… I forgot to mention. The Apple bashing of PC’s on TV is designed to sell to the young and uninformed. They buy a Mac and use iTunes and think that’s all they need.
Then they get a job and are forced to use a PC. WHY oh WHY can’t I use my wonderful MAC that TV told me was the best? And the boss says you have to do Excel spreadsheets and Access databases and Word documents and PowerPoint presentations, so you can be compatible with the rest of industry. But.. but TV says my MAC is better and more reliable.
Verizon and T-Mobile and Sprint with their Droid and MyTouch and Palm Pre respectively have been playing a catch-up and Sprint and T-Mobile have failed, and in due time the Verizon will also. I have a 3G iphone jailbroken and these commercials don’t scare 95% of the iphone community who have their iphones jailbroken. It’s going to take at least 3 years before Verizon has 85,000+ apps. My point is that even though Verizon has the best coverage, they will never beat the iphone.
iDon’t get to see the droid website, because I’m trying to view it on an iPhone. Go figure.
Because iPhone is so much in love with itself. Go figure.
It’s probably not a good idea to anthropomorphize your phone.
How are they bashing bashin pc in theac bs pc commercials.
If anything there just asking thpc of it can do anything good like a mac
and there is absolutely no comparason. Especially to a
mac which can run windows and leopard osx. Just seems like all you losers
can’t afford an iPhone, or are locked into verizion contracts. All you have to do Is jailbreak
your phone and you can do everything the idont’s claim you can’t do.
Pretty sad for all the non iPhone users. Maybe next year you will finally
get that glorious piece of apple technology and you don’t have to drop jealos comments
eat your heart out droidz fans cuz apple is still gunna be better.
Ever notice why they don’t veen show the phone hahahahaha what a piece
Terrible grammar. What were you doing, typing on your iphone?
lol that’s funny.
no, he’s probably just an idiot. you’d have to be an idiot to use an iphone with at&t or tmobile which don’t even compare to verizon’s 3g network, and then to pay $30 a month additionally if you have at&t for no-g internet. The iphone is certainly the best smartphone out there right now, but verizon’s coverage just cannot be beat by any smart phone (I have an iphone myself, but without a contract, and I have verizon with a different phone). I despise apple though, especially their irritating commercials that rip on pc that don’t say ANYTHING about why I should by an apple over a pc (and I NEVER would by an apple computer; I payed $300 for my vista compaq laptop and it works fine and has a great harddrive and display monitor. A comparable macbook could cost $1800 easy), and once a decent competition to the iphone comes out (hopefully it will be this motorolla phone) I will NEVER buy an apple product again
My how we exaggerate! Who wouldn’t want to save $1500. You should be in politics.
Show me one single product which would exemplify your ‘glorious” Apple technology.
I haven’t seen a single one yet.
Uh, ipod, iphone, itunes? They all lead their respective areas — for a reason.
Well this old timer is still waiting for the futuristic “Dick Tracy” type wrist watches with real-time video capabilities and two-way conversations.
Yea I’m old…..so?
Verizon hasn’t had a successful marketing campaign since “can you hear me know”? back in 2003, Motorola Q campaign failed, push to talk campaign failed 3 times, Blackberry Storm failed, Verizon HUB failed, Vcast music failed.. and droid.. let’s just say the track record is not good.
All good points… all of those campaigns were awful.
That’s exactly why they are the largest carrier in the U.S. Because they have failed to provide services that consumers want. Do your homework and come again!
Actually, the problem is that the people on the Apple community are snobs. As far as they’re concerned, the problem is that every American consumer is a total idiot EXCEPT them, because only THEY are wise enough to see Apple is better. Why is Verizon the biggest telecom? Because they give the customer what they want. Why is Microsoft the biggest computer company? Because they give the customer what they want. In both cases, it’s not their advertising campaigns, they unilaterally suck. It’s simply that people get what they want. From the Apple-user’s point of view, however, everyone who doesn’t support their viewpoint and buy the products they favor is simply stupid. Their product is clearly better, but nobody else can see it because everyone is a moron except them. This is why I don’t use an Apple anymore, even though I believe it actually is better than a PC. I don’t want to be associated with a world-wide community of snobs who think they’re smarter than everyone else.
At least in this instance you are an idiot. If you like a product you use the product you don’t care what the perception of the user group is.
Duh! Microsoft is NOT a computer company – it is a SOFTWARE and game company… Apple is the only vertically integrated computer company (hardware and software) to survive in the market since the late-80′s. And that’s one of the key reasons, their computer/operating systems just work without all the problems….
Come to think of it, maybe we are smarter
And McDonald’s must make the best hamburgers since they are the largest?
Still I prefer for apple, they make my life easier and fun with their hitech products
mac / pc who cares it does nothing but ad more sheep to each herd and more money in someones pocket!
how does it feel to have to pay to be a follower on either side of the fence?
It feels f**king fantastic
do you not pay for having to “sit” on the fence?
I personally do not care about either product… I use what I need and do not care to fight over pointless Sh@t like all of these people in here and in the world who think brand loyalty is going to get them something.
You like what you like and not everyone has to agree with you… grow up! There are far more important things in the world other than your precious stinking smartphone.
They have a good service but have you ever inspected a bill from verizon. Atleast 40% of your bill is fees and taxes. Calling plan $100, fees and taxes another 60 bucks. Plus all there phones suck. How many phones they came out with saying it was the next big thing. They were all bust. After I figured out the service for AT&T I have not had a problem. I have 3 Iphones on my bill for under $200. That would happen under Verizon, more like $300
I have a Mytouch on order to replace my Blackberry, my sister loves her iPhone but my Tmobile coverage and service is too good to take a chance on switching carriers.
Another major selling point for me was the open-source nature of the Android OS. There are a lot of really good FREE apps for it. The iphone has zillions of apps you have to pay a little for each, and really, who needs most of them? There’s one called iFart that’s very popular. Do I really need for my phone to make farting noises?
You were doing fine until you started talking about apps. Then you started to denigrate the iphone apps on the basis of one innocuous app. The fact is there are more good free apps on the iphone, there are more good cheap apps on the iphone, there are more good expensive apps on the iphon, and yes, there are more silly apps on iphone.
When I was in the market for a new phone I tried both the iphone and android. The iphone (lacking a kaeyboard, personalization and open development) was all but unusable to me. Simply put, the iphone is for people who are taken in by commercials rather than thinking for themselves.
So let me get this straight. You were at the stores trying out the different phones and you “tried” personalization and you “tried” open development? And then you couldn’t wrap your head around a virtual “kaeyboard” ? Sounds like someone’s just spitting out other people’s points and not “thinking for themselves!”
Considering all the hype about the iPhone and seemingly everybody having one, I got it and played it for three whole days, after which I returned it.
I did try to like it, but in general Apple interfaces never agreed with me. It is like driving a car with an automatic transmission, which I despise.
The (sealed, growl!) battery life was terrible and the AT&T network is lousy, etc, etc
I am really and truly looking forward for the Verizon Android phones, although Motorola’s approach to make social networking a priority appears to be really dumb.
BIG profits in any industry attracts new competitors and competitors will try to leapfrog each other with new technolgy, until one emerges as the true leader. Just like Microsoft is trying desperately to leapfrog G, but just cant get there, I doubt Motorola will succeed, but they have no alternative but to try.
It’s so sad that PC/Microsoft/Droid supporters are so insecure that they feel they have to bash Apple whenever they can. If your choice of product is really so superior, why do you feel the need to put-down Apple? Of course, since everything Apple touches is vastly better than anyone else’s, Apple’s “dumb PC” ads are really on-target as well as being smugly funny. Almost as funny as watching Glenn Beck knocking our President on Faux News. Bet Glenn writes his copy on a PC.
There is no better case of hypocrisy!!! Isn’t Apple the on bashing PC (especially with lies)? If Apples’ products are that good, why bash at all? Microsoft has never responded by bashing back, they simply continue to be innovative form the enterprise, SMB, and even the living room. Everything Apple touches is not as good as what is out there, it just has the following of its little community that like to make noise over nothing such as iPhone 3G when 3G has been in other phones forever. Try comparing AppleTV with Media Center (there’s nothing from Apple to even compare XBox with anyway which is coming out with 1080p HD Zune movies http://www.xbox.com/en-US/community/events/e3/1080p.htm and Project Natal the motion-aware controller system http://www.xbox.com/en-US/live/projectnatal/), MS Office (Microsoft had to make one for Macs since Apple could not deliver any productivity suite), the various enterprise servers from SBS to Enterprise editions that handles 10,000s of users, how about Microsoft Online Services (http://www.microsoft.com/Online/default.mspx) which is a version of Microsoft’s servers solutions in a Microsoft-hosted environment, just wait for Windows Mobile 7 next year, then there is Office Web Apps which is the online version of MS Office (http://www.microsoft.com/office/2010/ , and yes its even improved in Office 2010 with features such as Presence/IM), the list is endless and Apple simply has nothing that compares. Besides aesthetics, Apple products have no features compared to others, talking about aesthetics, PC hardware manufacturers are the ones that need to address that and not Microsoft. 80% of the world has spoken by simply choosing PCs, Apple should be happy to even be able to share the remaining 20% with Linux, Unix, and other OSes (and soon Google Chrome OS will further reduce Macs user base), because it is vastly incompatible with most enterprise solutions out there and keeps borrowing from and relying on Linux and Windows for applications. People I know, even clients say it that there are things that are just easier with Windows than Macs and they still keep going back to Windows to get those things done. Your assignment for today is to go to Microsoft.com, point to “All Products” on the navigation bar and list products you think Apple has matched. I am for competition because it is a WIN WIN WIN for consumers both in festure-set and price but Apple is just not bringing it AT ALL.
Apple has long decided to stick with just selling over-priced laptops, desktops, iPhones/iPods, and iTunes stuff as opposed to innovating and expanding….JUST STOP THE FALSE-BASHING (OR BASHING AT ALL) AND WORK ON INNOVATION INSTEAD.
“false bashing” — did you prove apple’s assertions wrong? You wouldn’t think microsoft would have to bash because of their software market share, but wouldn’t you call their latest commercials slyly inferring that Apple users are pretentious? You know, where the red haired girl says that she guesses she’s not “cool enough”. That’s not suppose to be sarcastic? So ipods, iphones, itunes/istore, weren’t innovative? Didn’t these devices and apps change the way we looked at these types of devices and apps? Do you even remember what the record industry wanted to charge for a single song? If they would even let you have a single track and not the album? Do you remember how crappy portable mp3 players were? Or how most phones were just…phones? Now look at the growth of the smart phones. Google Chrome is going to reduce Mac user base? Look at the numbers, the mac user base is expanding. I would comment on how robust the Windows Office Suite is but you don’t seem to like giving the other side any credit so why should I?
I have been an apple user since 1985, and I have personally lived through every iteration of the Mac since the Mac Plus. I loved almost all of my Macs, and thoroughly liked all of them. I used to show up at a customer’s plants all over the world with two computers, an IBM ThinkPad to program the machines and a Powerbook to get my work done. I also know that Apple users have been bashing teh PC/Win platform ever since Windows came out. To quote your own words “If your choice of product is really so superior, why do you feel the need to put-down X?” I don’t know who you are or where you have been hiding all these years, but maybe the last sentence you use provides a hint on who you let do the opining for you… others! Think different my friend!
Thats really funny, have you been watching tv lately, or for the past 4 years? Apple’s advertising campaign against Microsoft/Windows has been all about bashing. Just go to youtube and search mac vs windows commercial and you’ll say how invalid your statement is. And I guess everybody that replied to you “statement” would agree you’re stupid cause you failed to see the hypocrisy in your statement.
I love people like you! Sit back on your mac, thinking it owns the world! The macs are great computers but there is sooo much they can not do! And when it comes to bashing, if I remember correctly Apple was the first to “bash” PC! Apple was the one that started this, and somehow when this commercial comes out Apple fans hate the bashing! You need to crawl out of your imaginary Apple world! You should love this commercial for one reason and one reason only… All those idonts will soon turn into ido’s! If it wasn’t for competition the iphone still wouldn’t even sent pic messages! The better competition is out there the better your “iphone” will get! But brands aside! Apple will need to watch out! cause those idonts are the exact reason why I switched from the iphone! When you start doing more than just surfing on the internet on your mac you will see that there is so much it can not do! The world could not go off of macs! they lack too much! but if surfing internet and lookin at porn is what you like! sounds like you are set!!
Dont be so ignorant…. This release is great for the iphone as well!!
I’ve long been a supporter or open platforms and ordered my Android G1 before it was available. Since then I have seen the Android OS grow by leaps and bounds. Just about every issue I had with the phone at first has been quickly solved. I plan to upgrade my phone in the near future and there are so many great new Android phones in the pipeline. Right now I am waiting to see the Acer Liquid.
Apple has a big head start. It has six or seven times more apps, but who needs 1,300 different tip calculators? It’s a much smoother product, but that’s only because it runs in such a tightly controlled environment that I believe will limit innovation and ultimately be it’s biggest problem.
I like the Droid commercial. I see no problem with attacking the iphone. It’s their main competitor. iphone got to the top of the smart phone heap because of innovation but you say this ability to be innovative will all of a sudden disappear?
As it says in the commercial iPhone doesn’t run widgets. I’ve been able to reduce my T-Mobile plan to the minimum minutes because I make all my calls with Google Voice.
I love the stuff and waiting for the droid to come
see more here
watch all the commercials along with anti dorid videos from loyal iPhone users…
Somebody mentioned they paid $300 for a good used PC. I am typing this on a $50 eMac, which I’ve had for 6 months with no problems. Run three businesses off of it. Not that I’m gloating, but Macs in the secondary market are very inexpensive.
As for the Droid or iPhone, I don’t own either, but I’m waiting for Apple to either cancel their exclusivity contract with AT&T (terms are unknown to the general public) or see AT&T improve their G3-G4 reach.
Either case would pretty much destroy the hype of the Droid in terms of carriers.
I think the animosity between Apple and PC users is silly. They both work, but, in defense of Apple users, the Mac has always been easier to operate and their newer products have been big hits commercially and the PC world can’t handle that little Apple is taking market share daily.
Shouldn’t we all just have computers and other electronic gadgets that actually work, without the need to be a geek? Most of us are not and we’re happy with our Apple products.
Steve Jobs is a genius. Bill Gates is just another rich businessman. I’ll stick with Jobs.
every time you make a statement and then throw “but” behind it doesn’t make anything that follows valid. you’ve used “but” at least 3 times and have decided you are all of a sudden a spokesperson for all Apple users. As a shill you are quite transparent…
Where did you get your facts??? While dreaming???? A $50 Mac??? From the city dump???? I work in the REAL business world. Doesn’t matter who makes what. What matter is that is works and is compatible to your needs. Apples are good at graphical applications, PCs are sufficient for everything else. Microsoft doesn’t make PCs, so no need to bash MS. No problem with liking Apple products…just don’t try to compare apples with code.
You are clueless….
I kinda like these kinds of adverts. Really fun!
It’s not bashing (APPLE SUX!!@*!()*)
I like to think of it as playful banter: –
Tall guy: I’m taller than you …*grinz*
Short guy: Your fly is unzipped…*grinz*
It’s the cultish overreacting fanboys (of anyone) that then to make a big fuss out of these things.
Actually the coverage issue is totally bogus… Who cares who has the most coverage – what matters is who has coverage where YOU need it…. Way back before the iphone, I was a Verizon customer – because they “had the most coverage.” Unfortunately for me the three places I frequented the most in my travels outside of NYC, some as close as the eastern end of Long Island, and other spots I frequented in Florida were coverage deserts with Verizon… totally dead cell phone…. I did my research and found ATT (a company I don’t particular like!) had the best coverage for MY travels, so i switched back then…
The bottom line on the whole cell phone debate will reveal itself when Apple’s exclusive deal with ATT runs out and other carriers can offer iphones…. do you really think T-Mobile and Verizon will bash them then?? I bet they jump on the bandwagon!
This string of comments reminds me of a political campaign. It isn’t bashing if your side does it. One comment insinuated that it isn’t bashing if it’s true. Moron. A quick study of advertising will show you that companies in an underdog situation are the only ones who benefit from this type of campaign. That’s why Apple attacks Windows/PCs. That’s why General Motors has launched a campaign attacking Honda. And that’s why Driod has this campaign that attacks iPhone. Those of you who feel the need to defend your decision to purchase or use a given product are most likely the same who cause such political divisiveness in our country. I am glad that someone has used the same type of advertising directed at an Apple product that they have used on PCs for years. It certainly seems to have struck a nerve.
You have all seen the ad on TV where the iphone is in “paperwait” app. I live near a AFB and most of the folks who come here seem to have “paperwaits” as AT&T has zero coverage here. They bragg about what their phone can do and they don’t want to give them up. Honestly I’m jelious but in reality their phones are totally useless here. I can’t wait to get one of these new Droids so I can brag about the phone AND the fact that it actuall works as a phone too!
I don’t own a I Phone but the commercial that is used as an example is showing a Blackberry that has an inferior network compared to a guy that has a Blackberry, using Verizon.
I think the author knows that. He is just saying he currently has a choice between an IPhone with great capabilities and no coverage or the phone he has now with no applications but does have cell phone coverage. He wants a phone that will do it all with a network that will give him coverage. The droid will do that for him.
QUOTE from COVERAGE ISSUE: “Actually the coverage issue is totally bogus… Who cares who has the most coverage – what matters is who has coverage where YOU need it….”
I never know what ditch myself or my wife may end up in one day after an accident. I vote for Verizon Wireless since I have never been unable to make a call and when my wife and kids need to make a call, I know they will be able to with Verizon. ATT……. not many can make that statement.
Should i get the iphone now or wait? iphone does have the biggest number of apps for smartphone.