Yesterday Deep Silver announced the "Zombie Bait" collectors edition of its upcoming Dead Island Riptide. In keeping with the zombie apocalypse theme of the game, the requisite statue included with the bundle was a representation of a de-limbed, decapitated zombie torso. That wouldn't have been so bad, but the statue is female and the only part of the statue not sliced and bloody are two large, pristine breasts. The tasteless hand-painted statue predictably caused an immediate backlash online.
Now, Deep Silver has apologized for the gruesome statue. The developer's statement, in full:
We deeply apologize for any offense caused by the Dead Island Riptide “Zombie Bait Edition”, the collector’s edition announced for Europe and Australia. Like many gaming companies, Deep Silver has many offices in different countries, which is why sometimes different versions of Collector’s Editions come into being for North America, Europe, Australia, and Asia.
For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.
We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver's entire international team today. For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again.
It seems that Deep Silver is trying to make it clear the statue was never to be released in the U.S., where the vaguely sexual statue presumably wouldn't have gone over as well. It's unclear whether the statue will be pulled from the "Zombie Bait" bundle, but apologizing is a good first step toward acknowledging the backlash.