AOL’s Truveo Video Search Gets a Makeover

    June 25, 2009
    Chris Crum

AOL’s Truveo, which touts itself as the 2nd largest video search engine both in the US and worldwide, has relaunched its site for 17 countries. The company says the update makes it easier than ever to find video on the web.

"With the launch of the new, we are showcasing the breadth of content discoverable in our search engine," says Pete Kocks, who is President of Truveo, as well as Vice President of AOL. "With thousands of channels and TV shows in our index, Truveo has long been recognized as a leader in video search technology, and today we are building on that reputation with an improved experience that makes discovering and sharing video content even easier and more personalized."


Truveo boasts 25.6 million unique visitors, but more importantly to those visitors, it boasts over 350 million videos from thousands of sources. The update includes a redesigned homepage with improved search and browsing functionality as well as upgraded load times.

The update gives uers more personalized control over search. This includes navigation via channel, category, show, popularity, and most followed on Twitter. Searches can also be filtered to find videos from the users’ favorite channels and sites.

Also, Truveo has added more sharing features that let users save and send their favorite videos and search terms to friends through Facebook, MySpace, StumbleUpon and Bebo.

Truveo sites use localized ranking algorithms. This means results will be tailored to the user on a local level.

The new Truveo is available t Australia, Brazil, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, The Netherlands, Russia, Spain, Taiwan, Turkey, the UK, and the US.

In addition to the site’s relaunch, Truveo has entered partnerships with Univision Interactive Media and Tiscali Italia. The former is the most visited Spanish-language site among US Hispanics according to Truveo.