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AOL’s TOS Change Sparks PR Crisis

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UPDATE: AOL PR is listening and they chime in via comments to this post. Click the link below to read their comments.

Link: Comments to this post.

The blogosphere is buzzing this morning over a major privacy change to AOL Instant Messenger’s Terms of Service. The change is sparking outrage because of this quote…

Although you or the owner of the Content retain ownership of all right, title and interest in Content that you post to any AIM Product, AOL owns all right, title and interest in any compilation, collective work or other derivative work created by AOL using or incorporating this Content. In addition, by posting Content on an AIM Product, you grant AOL, its parent, affiliates, subsidiaries, assigns, agents and licensees the irrevocable, perpetual, worldwide right to reproduce, display, perform, distribute, adapt and promote this Content in any medium. You waive any right to privacy. You waive any right to inspect or approve uses of the Content or to be compensated for any such uses.

If I were working with AOL, I would call a huddle this morning to get out there talking about this with a blog and/or other means. The press hasn’t started covering this yet. They can start to turn the car around if they act now. However, it may soon be too late. Houston Chronicle veteran tech reporter Dwight Silverman already has it up on his weblog.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

AOL’s TOS Change Sparks PR Crisis
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  • Smitty

    I just lost my account of 10 years with AOHELL yesterday, because of some woman in a Veterans chat room objected to the cussing and swearing … we all laughed and she got ignored. She copied it all to aol tos and 2-3 of us got cut loose by AOHELL. Imagine that swearing in a Veterans chat room.

  • NICK

    I COPIED AND PASTED A TOS A FRIEND GOT FOR SOMETHING SHE SAID ON THE BOOMER BOARD….IT WAS IN YIDDISH….I FOUND IT HARD TO TAKE OFFENSE AS I DON’T DO YIDDISH….ANYWAY…I GOT A TOS…SO I COPIED IT BECAUSE THEY USED THE TERM “NIGGER” IN THEIR HOLY TOS…..I POSTED IT TO THE BOARD AND GUESS WHAT? I GOT A TOSS FOR QUOTING THEM….AOL CAN KISS MY ASS….I SHALL KEEP ADDING K’S TO MY NAME TILL THEY GIVE UP THEIR DUMBASS TOS’S

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