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AOL’s Advertising.com to Handle YouTube Rival Ads

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[ Business]

We have some news and then a big ‘ole mess to bring to your attention.

First, the news. AOL has announced that it’s Advertising.com unit would manage advertising sold on the new online video site being built by NBC and News Corp.

Ok, now the mess.

  1. Google owns 5% of AOL, yet AOL is involved in what might be Google’s biggest video competitor.
  2. Will Advertising.com now exclude the management of video campaigns outside of this new venture? I’m sure Lightningcast will still want to work with video sites other than this new venture.
  3. What happened to News Corp’s Fox Interactive Media? They just acquired Strategic Data Corp to provide ads to MySpace, why didn’t they use the same outfit for the new video site?

Headaches, headaches!

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