AOL to Launch

    March 21, 2005

AOL are to launch a Beta travel site powered by Kayak, the recently launched travel comparison engine.

The site, that well be at is among a spate of Travel launches and according to Jeffrey DeKorte at Time Warner Travel capitalizes on the belief that consumers would rather cut the middle man out:

Some shoppers are loyal to an agency brand, but we believe the vast majority would rather book through a supplier and miss the middle-man fees,”

MediaPost said:

AOL’s new service is likely to shake up the online travel market, said Diane Clarkson, an analyst with Jupiter Research. “Travel is an extremely competitive environment. It’s extremely price-sensitive, and there’s not a lot of loyalty,” Clarkson said. “Given that marketplace, another player coming in is really going to be increasing the competition.” Jupiter Research estimates that online travel was a $54 billion industry in 2004, and will grow to 91 billion in 2009.

Certainly it’ll be one to watch for those involved with Travel sites…

Source: AOL Launches Test of Travel Search Site

Nick Wilson is the publisher and founder of

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