AOL Takes Over Third Screen

    May 15, 2007

I don’t know anything about numerology, but this seems like an odd coincidence: as announced on The Third World blog, Third Screen Media has been acquired by AOL, the company of three letters.

More numbers came up as Randy Falco, AOL’s chairman and CEO, discussed the deal.  “AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space,” Falco said in a statement.

The deal with Third Screen Media, which is a marketing company focused on the mobile market, “[A]lso lets us offer advertisers a more complete set of solutions, from display advertising to search and now a superior set of mobile solutions,” continued Falco.

Want to see a few additional figures?  “In the U.S., mobile advertising is expected to grow from $421 million in 2006 to $4.7 billion by 2011,” declared a press release.  And even if AOL’s not doing so hot these days, Boston-based Third Screen Media is well-positioned; testimonials from companies like The Weather Channel and USA Today are spread throughout its site, and its network recently expanded to 225 million “monthly impressions.”

AOL seems wise enough to leave this winning strategy alone.  “Third Screen Media will operate as a wholly-owned subsidiary of AOL’s division,” reported the release, but “Third Screen Media will continue to be headquartered in Boston.”

Still, I’m sad to report that there will be no more numbers in this article – AOL and Third Screen Media have not disclosed the financial details of the acquisition.