AOL Sells Market Research Firm DMS Insights to uSamp
uSamp says it will combine with DMS to offer "best-in-class" online sample and panel management solutions, with the combined global panel reaching 2.7 million. The company notes that this includes an extensive Hispanic panel of over 100,000.
"This is a merging of two companies with similar visions for serving market research, and we’re thrilled to bring DMS Insights on board," says Matt Dusig, co-founder and CEO of uSamp. "DMS has pioneered router and river technologies, and is well-known for its heritage of extensive full-service research provided over the past 15 years. Combined with our own deep well of innovative technologies that ensure quality research and panel management, customers of both uSamp and DMS will be getting the most robust sample solution available."
"This is a great opportunity for our company and for our clients," says DMS President Chuck Miller. "We’ve partnered with uSamp since its formation, because we share similar philosophies of how to provide high-quality online panel, technology and services to clients. We’re combining the strengths of two companies at the top of their game, and this merging of complementary products and services will enhance the quality of service we’ve always provided to our clients."
Financial details of the acquisition have not been disclosed. uSamp did, however, close a $10 million round of funding earlier this week.