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AOL Scores With Disney In The Wardrobe

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Movie mega mogul Walt Disney Studios and internet power portal AOL announced an exclusive content partnership for Disney’s upcoming film, “The Chronicles of Narnia: The Lion, The Witch and the Wardrobe.”

The deal will provide photos, artwork, behind the scenes video and extended footage from the movie, slated for a holiday release. The content will be spread across the AOL network of sites including Moviefone.com, AOL.com, AOL Music, AOL Television, AOL City Guide, Red for Teens and even the AOL Welcome Screen.

To highlight this promotion tour of sorts, Moviefone.com/Narnia has an exclusive trailer available today. The site also offers video of up-to-date content. More will be added in the coming weeks.

Commenting on the announcement, Oren Aviv, president of Buena Vista Pictures Marketing, said, “We’re very excited to be partnering with AOL on ‘The World of Narnia’ and believe that this is a great way to provide entertaining and unique content for moviegoers. ‘The Chronicles of Narnia: The Lion, The Witch and The Wardrobe,’ is shaping up to be an extraordinary motion picture. This online destination will provide great content and frequent updates about the film. Andrew Adamson, who did such a great job directing the ‘Shrek’ films, has created a brilliant and faithful big screen adaptation of the C. S. Lewis book, ‘The Lion, The Witch and The Wardrobe.”

“Audience anticipation for The Chronicles of Narnia is already enormous and it will only grow as we lead up to December 9,” said Erik Flannigan, Vice President, AOL Programming. “We’re thrilled to partner with Disney on ‘The World of Narnia’ in our continuing effort to create immersive, original programming for the largest audience of movie fans online.”

The “Chronicles of Narnia: The Lion, The Witch and The Wardrobe” is based on the first of a series of books by author C.S. Lewis. The story starts in WWII England and ends up in the fantastic world of Narnia through and old wardrobe in an attic. Oddly enough, the main Moviefone.com page didn’t have much of a mention of the film.

This is a strong move for AOL and will provide a nice little point of interest in their ongoing negotiations Microsoft, Google, Yahoo and Comcast over a stake in the AOL pie. In the drive for original content, all these entities have been incorporating deals with movies, television programs and other online entities.

The movie opens on December 9th.

John Stith is a staff writer for WebProNews covering technology and business.

AOL Scores With Disney In The Wardrobe
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