AOL Releases MyAOL for Cell Phones

    October 23, 2007

It seems AOL wasn’t too serious about dropping the “AOL” part from their future products. After some beta testing, AOL is today launching MyAOL (a customizable mobile desktop) and a regular mobile portal for those not into the whole tweaking thing.

The portal includes the type of news, entertainment, and sports content that is available on the desktop version of the portal…it features AOL’s mobile search technology that returns tailored results for mobile users. For example, if a mobile user searches for a music artist, the first results may be ringtones. In addition, AOL’s search crawls an index of sites designed for mobile use, so it will return those sites near the top of the list.

Also launching today, a mobile shopping service–enter a barcode and comparison shop from your phone–and MyMobile–a downloadable app for Windows Mobile users.

Of course, none of this stuff is revolutionary.