AOL Purchases Mobile Ad Network

    May 16, 2007

Monitoring 200 RSS feeds, you’d think we would have caught earlier news that AOL has acquired Third Screen Media, a mobile advertising network – let’s just say it was one of those “did we cover this already” moments.

Anyway, lots of others picked up on the story and Mashable has the best summary of the deal…

Third Screen Media will operate as a wholly-owned subsidiary of AOL’s division. The acquisition of course lends to better positioning of AOL for the mobile market, and allows them to offer this ad distribution channel to their advertisers as well. Third Screen Media acts as a broker for advertisers, publishers and mobile phone carriers, connecting them on a common platform to enable ad-management and delivery via WAP, downloadable applications, SMS, MMS, and mobile video, putting forth a wide array of options for all parties involved.

Who wants to leave the first “mobile is going to be big this year” comment? ;-)