AOL Prepping Video Search Update

    February 20, 2006
    WebProNews Staff

DVD quality videos and the integration of visual crawling technology from AOL’s recent purchase of the Truveo video search engine will be unveiled in AOL’s video search this week.

AOL’s November 2005 trial of its Hi-Q video format demonstrated how the company could deliver video content at a high level of quality. When AOL debuts its newest Video Search this week, Hi-Q will be part of that release.

The company also promised in a statement a more streamlined presentation of search results from video search, along with continual refinement of the relevancy and recency of videos returned to queries.

AOL picked up one key piece of these changes, the Truveo search engine, in December 2005. Truveo debuted only three months before AOL bought it for the unique visual crawling technology its engineers created. AOL may be the most advanced video search site today because of it.

The updated AOL video search site will have plenty of content. They will add Truveo’s 1.8 million indexed videos to the 20,000-plus videos from AOL’s archives and the 2.5 million videos contained in its Singingfish search engine.

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David Utter is a staff writer for WebProNews covering technology and business.