AOL Partners With Ellen DeGeneres
AOL has entered into a partnership with The Ellen DeGeneres Show to promote the program and its website.
AOL will promote The Ellen DeGeneres Show on its websites KitchenDaily.com and AOL Television. Ellentv.com will promote AOL content daily, providing links to other AOL sites and working on larger promotional deal with related content.
“This partnership with Ellen is an excellent example of AOL’s commitment to bringing premium content to our audience through strategic partnerships that complement the broad, engaging original content we have across AOL’s network of sites,” said David Eun, President of AOL Media and Studios.
Telepictures Productions, the producer of The Ellen DeGeneres Show, will continue to manage the program and the site. Videos from the show that are featured on the site will now be available on the AOL video network.
“This partnership launches at an exciting time of growth for Ellen’s brand,” said Hilary Estey McLoughlin, President of Telepictures Productions.
“Ellen shares AOL’s commitment to entertain and surprise its audience and we are very pleased to expand the digital presence of the show and our promotional platform enabling us to deliver daily content to an even larger audience.”