AOL Mobile Search Drives Out Of Beta

    December 1, 2005
    WebProNews Staff

After a few months of tweaking and pushing, the AOL Search team has given mobile search its license to query and sent it out on the road.

One feature of AOL’s Mobile Search, Pinpoint Shopping, should appeal to holiday shoppers. AOL has made the comparison shopping search service one of Mobile Search’s new uses.

In a statement, AOL said its Mobile Search lets users sift through all web content, not just the pages optimized for WAP-enabled mobile devices. “AOL Mobile Search services give consumers the power to search or shop for anything they need via Web-enabled cell phone, Smartphone or PDA.” said Jim Riesenbach, senior vice president, AOL Search.

MapQuest figures prominently as a piece of AOL’s local and mobile search strategy. That couples with their Yellow Pages search, and most importantly, click-to-call functionality for contacting local businesses. One click connects to the business and makes a map and driving directions to it available on the mobile.

Gary Price at Search Engine Watch noted he believes AOL Mobile Search is “still the only major mobile web search service to include paid listings on results pages.” He also reported that “AOL and its partners will generate revenue when users click on sponsored links in each of [AOL’s] three mobile search services: Web search, Yellow Pages search, and Shopping search.”

David Utter is a staff writer for WebProNews covering technology and business. Email him here.