AOL is launching a consumer tech news site, called Switched.com, which will be a part of AOL News.

Switched.com will feature breaking news, gossip, buying guides and offer advice on cell phones, digital cameras, music players, computers and games.

The site will also include celebrity interviews, editor’s picks and other features in a blog style format.

"We realized there were plenty of sites targeting hard-core technology users, but none existed that cut through industry jargon to serve the average consumer," said Lewis D’Vorkin, Senior Vice President, AOL News & Sports.

"Switched.com provides users with basic gadget news they need to navigate the ‘wired’ and ‘unwired’ world and delivers compelling content to mainstream consumers."

Other features of the site will include "Hype Check" which will explore the value of new technology and "Tech Q&A" that will provide readers with answers to their questions about specific products.