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AOL Launches Portal For Italy

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In an effort to grow its global audience AOL has launched a dedicated portal for Italy, AOL.it.

AOL.it offers Italian users an online destination, which brings together a variety of content, interactive services and safety features. It offers email with an unlimited storage option and spam protection, along with instant messaging, and social networking applications Including AOL Foto and AOL Video.

"Dana Dunne, Chief Executive Officer of AOL Europe said: "We’re very pleased to be launching AOL.it. Italy is a rapidly growing online market, with high broadband penetration and huge opportunities for online advertising."

"Launching a dedicated portal here will help us compete for both users and advertisers. AOL has the heritage, the infrastructure and the scale to offer Italy a strong local portal that meets the needs of online users."

AOL currently has portals in the UK, Germany, Netherlands, France and Austria. The company plans to launch local portals in 14 different international countries over the next 18 months, a number of which will be in Europe.

Dunne continued: "Europe is one of the key engines of growth for AOL. This market is growing faster than the US with online advertising spending in Western Europe forecast to grow by 25% per year until 2009."

"By launching dedicated portals that have real appeal in local markets, we are well placed to take advantage of this opportunity. We expect to cover over 95% of the Europe online market within 18 months."

 

AOL Launches Portal For Italy
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