AOL said today it is launching late night video programming featuring highlights from the podcasts of “The Adam Carolla Show,” “Kevin Pollack's Chat Show,” and Kevin Smith's SModcast Network.
“AOL Late Night” launches today at 10PM (ET) and will feature interviews with celebrities, actors, writers directors, comedians, and musicians.
“Phase one of our programming strategy is to build a block of content our audiences can expect day in and day out,” said Amber J. Lawson, Head of Programming, AOL Media.
“The powerhouse trio of Carolla, Pollak and Smith is a great way to establish our late night programming leveraging their rabid built-in audiences to give new and loyal viewers alike a more immersive experience while integrating our internal brands.”
In the second half of 2010 AOL closed deals with more than 20 premium content partners and digital studios to offer a mix of programming to AOL’s audiences. Video franchises across AOL’s owned and operated properties include, AOL Sessions; The Engadget Show; and Translogic on AOL Autos.