AOL Launches China Portal In US
AOL targeted the Chinese American and Chinese speaking communities in the United States with a beta release of its China Portal.
The front of AOL’s Chinese portal offers a look at free video content from China, including full-length movies, television, and sporting events.
AOL noted in a statement how they wanted to leverage their content to “different segments of their users” by focusing on those whose languages and cultures differ from English. The company believes it can serve millions of Chinese visitors better with this approach.
Along with the video content, AOL has been developing AOL Web Mail and AIM Mail services to work with simplified and traditional Chinese for reading and composing email. Likewise, AOL Search is available in simplified and traditional Chinese.
AOL’s investment in Weblogs Inc gets some representation as well. Chinese versions of Engadget and Autoblog, two of the most popular blogs available from AOL, can be found.
Much of the content provided to AOL’s new portal comes as part of a deal with ChinaPortal.com, whose brand can be seen in the video section of the site. The two Internet companies have partnered on the portal’s development.
David Utter is a staff writer for WebProNews covering technology and business.