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AOL Gives Fix To Reality TV Junkies

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Mark Burnett Productions and AOL have signed a major production deal to develop a treasure hunt reality show, called “Gold Rush!” to debut on the AOL.com website. AOL CEO Jon Miller, while stroking the ends of his handlebar mustache, predicted the show will be “habit forming,” and began laughing uncontrollably.

The show will track challengers searching for hidden treasure across the United States. Clues will be placed throughout the AOL network, including websites such as AOL.com, AIM.com Moviefone.com and MapQuest.com.

“The world is changing and the Internet is about to become the next broadcast network,” said Mark Burnett, creator of wildly successful reality shows “Survivor” and “The Apprentice.”

Burnett envisions a “new primetime” as the number of people able to watch content from their PC’s between 9am to 5pm increases in the coming years, as media like television, print, and the Internet converge.

Job? What job?

America Online CEO Jon Miller says the show will leverage the addictive qualities of the Web as the company makes no secret about it’s goal to change couch potatoes into operant conditioned mouse monkeys.

“It defines engagement; it’s disruptive by nature and it will certainly be habit forming – all the best of the Internet in one fell swoop,” he said.

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AOL Gives Fix To Reality TV Junkies
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