AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

Chris CrumAdvertising

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At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising.

As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to AOL Platforms' premium reserved (including marketplaces) and non-reserved video environments.

AOL CEO Tim Armstrong said, "Video is fundamentally changing the Internet into sight, sound, and motion and the Publicis Groupe / AOL partnership is the start of enabling global video advertising to scale to global consumers – offline or online. AOL is transforming as a company and as a partner into a programmatic advertising platform, and today’s announcement is another big step in our strategy. Publicis is a global leader in digital advertising and we are excited to advance our global partnership into video and linear TV on the ONE by AOL platform.”

Publicis Groupe CEO Maurice Lévy added, "We have developed a very strong partnership with AOL under the leadership of Tim Armstrong and are extremely pleased with the outcomes for our clients. This new step will further enhance our ability to better serve our clients in the very important growth area of video. Our clients will benefit first hand from the innovations created by AOL."

Armstrong and Lévy will share the stage at Advertising Week on Thursday to further discuss the partnership's future.

Image via Twitter

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.