AOL Buys Ad Firm
AOL is buying a controlling interest in Adtech, an online ad-serving company based in Frankfurt, Germany. The purchase gives AOL an ad- serving platform that offers ad management and delivery applications allowing Web site publishers to manage, traffic and report on their online advertising campaigns.
"AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions," said Randy Falco, Chairman and CEO of AOL.
Adtech works with publishers in 25 countries. In the fall of 2006, they launched their U.S. operations to manage its U.S. customer base. Based in the U.S., Advertising.com has operations in nine countries throughout Europe and Asia.
Adtech will operate as an independent and majority-controlled subsidiary of AOL’s Advertisng.com division.
"ADTECH is a perfect complement to Advertising.com’s display, video and affiliate advertising networks, letting us provide publishers with a comprehensive solution for ad management and monetization," said Lynda Clarizio, president of Advertising.com.
"Through this acquisition, publishers will be able to better manage their own advertiser campaigns via ADTECH, as well as better monetize their available inventory via Advertising.com’s diverse solutions and extensive advertiser base."
Adtech will remain in Frankfurt. The financial terms of the deal were not disclosed.