AOL Adds New Content Partnerships
AOL has reached new content partnerships with Sporting News, Everyday Health and Move Inc as part of its strategy to create unique original content.
“AOL will be doubling down on our strategy in 2011,” said Tim Armstrong, Chairman and Chief Executive Officer, AOL Inc.
“As part of that effort, we will be partnering with companies in areas that add strength to the consumer experience and drive profitability for AOL. The three deals we are announcing today universally improve AOL and allow us to build for the future.”
AOL’s partnership with Sporting News features a link from the AOL Homepage to a soon to be re-launched Sporting News website.
The company’s partnership with Everyday Health, the largest health property on the Internet, will also feature a link on the AOL Homepage and other AOL Network sites.
The AOL Real Estate and Move partnership will provide real estate professionals broader access and more visibility to AOL Real Estate’s millions of users.
The partnerships allow AOL to retain and develop the FanHouse and AOL Real Estate brands as well as health content through local, video and select areas. Other terms were not disclosed.