AOL announced that it has acquired video management and exchange platform Vidible to expand its global scale in video distribution, discovery, and management.
More specifically, AOL says the pick-up enables it to expand its video stack with new video content management tools, and increase availability and management of premium video to publishers and content owners via a self-serve platform. It also adds a video content exchange, which will fit into the company's monetization platforms, including ONE by AOL. Finally, it adds what AOL describes as "an A+ team of proven operators and top-notch product and technical leaders."
“AOL is focused on transforming the digital media environment by creating an open marketplace for video,” said Dermot McCormack, President of AOL Video and Studios. “We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners the platform and tools they need to better create, curate, syndicate and monetize their content across the globe. ”
“We’re excited to be joining AOL, a company that is at the forefront of video, “ added Vidible co-founder and President Tim Mahlman. "The combination of AOL Video and Vidible accelerates our vision of making content management and syndication available to video content creators and publishers everywhere.”
Vidible's content exchange includes over 300,000 videos and over 800 million monthly video plays.
Terms of the deal were not disclosed.
Image via Vidible