AOL announced that it's acquiring about.me, described as a "social identity site" that allows users to create personal profile pages.
With these profiles users can display their Facebook, Twitter, and LinkedIn profiles, as well as their email address, blog links, etc.
"about.me is more than just the aggregation of social profiles, it allows people to easily express themselves in an increasingly noisy environment full of disparate social experiences,” said Brad Garlinghouse, President of Consumer Applications at AOL. “Creating smart online identities for consumers can have an incredibly positive impact on AOL’s content and advertising strategy as it gives us the ability to provide relevant and meaningful content to consumers. The team at about.me has built an incredibly compelling product and we look forward to having them join the team."
"AOL has an incredible vision for how content on the internet is changing – and how they will help shape its evolution. The combination of about.me and AOL is a natural fit as we think about what a more personalized web experience looks like for every individual online,” said Tony Conrad, co-Founder of about.me. "We’re looking forward to about.me becoming an important piece of AOL’s strategy to reach across and engage the web."
This is just the latest in a string of acquisitions by AOL including: StudioNow, 5min Media, TechCrunch, Thing Labs and most recently, Pictela.
Financial terms of the deal were not disclosed.