Android Passes iPhone in Revenue on Major Ad Network

    October 19, 2010
    Chris Crum

Millennial Media, which claims to have the largest data set of any third-party U.S. mobile ad network,  reports that Android revenue exceeded iPhone-only revenue for its network. Android requests grew by 26% from the previous month,and 1283% since January. 

Apple, which has been the leading device manufacturer on the firm’s network for the last year, accounted for 0% of impressions in September. iPad revenue growth increased 316% in Q3, with impression growth increasing by 156% in the same period. This comes as Apple just posted its own highest revenue of all time, and record iPhone and iPad sales. 

Smartphone impression share grew 7% month-over-month and accounted for 58% of the Smartphone, Feature Phone and Connected Device Impression share for Millennial Media. 

Here are the top manufacturers and devices for the month, according to the firm:

Top 15 Manufacturers

Top 20 Mobile Devices

As you can see, RIM devices represented 5 of the Top 20 Mobile Phones. The BlackBerry Curve has been number 3 for two months in a row now. Meanwhile, Motorola moved up over Samsung to the number 2 spot on the manufacturer list. 

The top 4 connected devices were the iPod Touch, iPad, Sony PSP, and the Sony PS3.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.