Another Report Has Android Moving Up Quickly

Chris CrumTechnology

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Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial's network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network.

Apple ad requests increased 24% month-over-month, but are actually down 15% since January. iPad ad requests grew 327% month-over-month, however.

Here are the top manufacturers and devices:

Top 15 Manufacturers

Top Mobile Phones

There was a significant increase in app developers programming for RIM's platform. RIM apps represented 11% of the US Developer Platform Usage Mix. This was a increase of 9%, and represents the increased importance app developers are placing on the RIM platform, the firm says.

Top Mobile Phones

Shopping and retail apps entered into the top 10 Mobile App Channels, perhaps reflecting a potential back-to-school trend, Millennial notes.

Smartphones and connected devices increased their impression share 7%, and now represent 68% of the total impression share. Millennial says this is an example of the continued demand consumers have for a rich media experience they cannot get on a feature phone.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.