Another Co-Branded Google Page Pops Up

    January 7, 2006

I smell a trend here. Earlier today, I blogged about the Dell-Google co-branded homepage.

Now Nathan Weinberg has spotted another co-branded page for CURRENT Broadband, a power-line ISP.

Clearly Google is striking deals with Internet access providers and OEMs. Again, where’s the media? I know CNET, AP, Reuters and the New York Times work weekends. There’s a story here. Google is making an effort to launch co-branded portal pages with access providers. Hellooo?

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.