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And Vista Has Great Packaging Too!

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I don’t want to be a gigantic wet blanket or anything, but looking at the top of Techmeme right now makes me despair for the future of the human race.

Okay – that might be a bit of an exaggeration. But seriously, do we really need to get that excited about the fact that the latest and greatest upgrade to Microsoft’s 15-year-old operating system has been sent to the place where they burn it onto CDs or whatever?


But of course, saying that isn’t cool enough, so we have to use an acronym and say that it’s “gone RTM” (for Released To Manufacturing”) or “gone gold” or whatever the heck they call it. And for all the bitching and moaning about Google getting love for every Web 2.0 release it does, there seems to be an awful lot of blogger love out in Microsoft-land right now.

“Breaking news!” one site proclaims breathlessly. “VISTA IS GOLDEN!” another one hyperventilates. Not to be outdone, someone pulls out this humdinger: “A new era of desktop computing is upon us.” Sweet Jesus. And a week or two ago there was a similar landslide of links at the top of Techmeme that were all about – yes – the cool new packaging for Vista.

Come on, people. This is embarrassing.

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Mathew Ingram is a
technology writer and blogger for the Globe and Mail, a national
newspaper based in Toronto, and also writes about the Web and media at
www.mathewingram.com/work and www.mathewingram.com/media.

And Vista Has Great Packaging Too!
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