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Anchor Text Optimization

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If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “optimization of anchor text”. This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

What is Anchor Text?

Anchor text is the visible hyperlinked text on the page. Let’s take this example:

“Please examine our SEO case studies for validation to evaluate our search engine optimization capabilities.”

Here the words “SEO case studies” and “search engine optimization” are hyper linked to the hidden URLs http://www.seorank.com/seo-casestudies.htm and www.seorank.com respectively. The words within the hyperlink, “SEO case studies” and “search engine optimization“, are called the anchor text.

In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “SEO case studies” indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the “target” or the “landing page” URL for the keywords appearing within the anchor text.

Anchor Text Enhances the Relevance of the Target Page

Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.

Search Engine Algorithms like Anchor Text.

The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: allinanchor:keyword’, which picks up text only from within the anchor text of indexed pages. For example:

This further implies that Google’s algorithm is configured to index anchor text as separate queryable data, thereby, making it evident, that Google considers it an important pointer to page relevance. Our internal research leads us to believe that weight given to anchor text has been raised recently in the Google algorithm. With these changes, it is possible to enhance your website’s ranking by using the right keywords in anchor text.

It has also been studied that anchor text, whether from external, or internal pages, is important. It should therefore be ensured that significant attention is given to the inclusion of important keywords in your anchor text.

How to Optimize Anchor Text Within Your Site

Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text.
When linking to internal pages, it is better to use the format:

Read all about Anchor Text Optimization.

Instead of

Read all about Anchor Text Optimization here.

The above example shows us that you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. It is always a great idea to restructure sentences if keywords don’t fit in anchor text.

Using Keywords in Natural Text to Create Anchor Text

You can also locate (or insert) important keyword phrases in your page’s natural text and link it to relevant target pages of your site. Consider the paragraph below: -

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site’s existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques. You’ll need to optimize the visible text of your site through SEO copywriting after an extensive keyword phrase research. It is also important to boost your Google PageRank in order to get a good website ranking. You can increase PageRank of your site by building your site’s link popularity through a link building campaign. A link exchange campaign with good industry relevant sites is the simplest way to get several incoming links to your site quickly. Remember, search engine positioning is a powerful media for your website promotion.

Now notice below how the above text is reformatted where highly relevant keyword phrases have been converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site –

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site’s existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques. You’ll need to optimize the visible text of your site through SEO copywriting after an extensive keyword phrase research. It is also important to boost your Google PageRank in order to get a good website ranking.You can increase PageRank of your site by building your site’s link popularity through a link building campaign. A link exchange campaign with good industry relevant sites is the simplest way to get several incoming links to your site quickly. Remember, search engine positioning is a powerful media for your website promotion.

While the above example seems like overkill, this is just to illustrate how you can accommodate your important keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue underlined hyperlinks appear ugly on your website, then you can re-format its HTML markup code to change color of the text and get rid of the underline without losing the power of the anchor text.
You may not have noticed, but the first paragraph also has the same keywords hyperlinked, but without usual underlines. Bring your mouse over the keywords to notice your cursor show up the hyperlink.

Optimizing Anchor Text of External Links

Keywords within the anchor text are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.

The “title” which is usually used as the hyper-linked text, should contain your important keywords. It is good to work with ten different options of title and description as it not only gives you more room to play with several keywords, but it also helps search engines give you a wider keyword coverage.

When soliciting external links, it is better to provide your own “cut and paste” HTML code. Webmasters like it when a ready to paste HTML code is available for them to use, to provide a link to your website.

Consider the following examples:

  • Website Promotion & Search Engine Optimization
    SEO Rank provides Website promotion and Search Engine Optimization (SEO) services for small websites to large e-commerce sites requiring Search Engine Optimization & Ranking
    http://www.seorank.com/seo-programs.htm
  • Google PageRank & Link Popularity
    Increase your Google PageRank (PR) and your website’s Link Popularity through focused link building. Read more about the role of PageRank (PR) in final Search Engine Rankings.
    http://www.seorank.com/google-pagerank.htm
  • Search Engine Promotion and Link Building Services
    SEO Rank offers Search Engine Promotion, SEO, and Link Building services for small to large online businesses.
    http://www.seorank.com/seo-services.htm
  • Search Engine Copywriting Tips & Techniques
    Search Engine Copywriting services at SEORank – offering Search Engine Copywriting tips and copywriting techniques for creating your Search Engine Friendly copy.
    http://www.seorank.com/seo-copywriting-article.htm
  • PageRank & Link Popularity Building Campaigns
    Increase your site’s PageRank (PR) and Link Popularity by choosing from our Reciprocal Link Exchange or Only Incoming Link Building Campaigns. Boost your site’s Google PageRank through a focused Link popularity building program.
    http://www.seorank.com/link-building-costs-calculator.php
  • Notice how not only each of the title anchor text is optimized to contain important keyword phrases, but also that the description text varies to accommodate more keyword variation. Also, note that each variation has a different landing page URL to boost the relevance of your site’s individual pages depending upon the theme of that page.

    Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site’s ranking. As the number of such inbound links increase, so will your site’s ranking in SERPs.

    Anchor text therefore comes on top of the checklist in your SEO initiatives.

    Jagdeep.S. Pannu (Jerry) is Manager, Online Marketing, at www.SEORank.com, a leading Search Engine Optimization services company. Jerry has put in more than 10 years in diverse fields.

    Anchor Text Optimization
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    • mike

      So that’s what it meant, I was always lost on that subject and thought it meant something completely different. I’m already doing this, lol.

      Now I need to focus on optimizing. Thanks for posting this article, and clear description.

      Mike

    • http://jumpmaxx.com Guest

      This will take a while to sort through completely but it will be worth the time.

      Thanks for a well written article

      Dave
      info@jumpmaxx.com

      http://www.jumpmaxx.com

    • http://smartaffiliate1.com/ Cashflow Online

      Good stuff man, lots of helpful infomantion here thanks man.

    • http://aahgroup.co.uk David Holmes

      I have used your tips to boost the ranking of my hypnotherapy training schools website…really powerful and highly successful…thanks

    • http://www.jaysonlinereviews.com Jason

      I really liked this article also very in depth thanks a million sir it helped me out a lot!

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    • http://www.traffic-ticket-dismissal.com/ traffic ticket dismissal

      Yeah..you have a point there, there

    • Web Your Name

      Its impressive to see this rank in the Top 3 on Google for “anchor text” when this only has a PageRank of 2. The fact that this article was written in 2004 shows that age of information can be just as valuable if not more valuable than PageRank itself. Thanks!

      Web Your Name

    • http://www.dogging.org Paul

      I am a self taught and SEO expert who after 3 yrs of finding companies that charged for very little decided to do the work myself. I now run several successfull sites including dogging sites. I always concentrate on the on site seo just as much as link building. other things to take into account are keyowrd placement, keyword density and code to text ratio.

    • http://hubpages.com/hub/SEO-Google-and-HubPages-can-make-you-money Guest

      very Good man I book mark this pages
      nice info to share :-)

    • http://www.mesotheliomasymptomsinfo2u.co.cc khir

      This article really help me. Thanks

    • http://yourlabelrights.com Adina Duane

      I did a search on Anchor text much earlier When I was Creating http://yourlabelrights.com and found this article, helped then and when i needed a refresh i came back here and this time i just had to say a Big Thanks for the info. Thank You!!

    • http://www.josh-curtis.co.uk Josh Curtis

      Hi great article, a little outdated nowadays but great for teach basic principles.

      Thanks man!

    • http://www.fortunearticles.com/ Fortune Articles

      Its the visible text of a hyperlink

    • http://www.cnetinfosystem.com CNET Infosystem

      Really Grate Article you have post….

    • marichar

      thank you

    • http://www.techtipsonline.net Ashfaq

      I know this is old article but the information provided is good to new bloggers. Thanks

    • http://www.moviesonlinewatch.com Guest

      If we have to optimize different keywords then needed to use different keyword?

    • http://www.etranslate.com.br Tradu

      Thanks for writing this article! I haven’t also go throght all the links of the article but I’m quite sure that will be very useful for my website.
      We work with tradu

    • http://www.monlaptop.com Guest

      thank you realy Anchor Text its a good way to driver traffic thanks for this topic seo.

    • Prignesh Patel

      Excellent about the seo anchor text but some of you are telling in round and round. So please clear contain for whom are the fresher and they will show for knowledge. For they will be consider that the what you will tell them?

    • http://www.yourwebpros.net John Doyle

      This is a very good article with key points on elements to raise your rating in search engine searches.

      John Doyle
      yourwebpros.net

      • http://www.joolar.com Buy and sell

        Thanks for information!!!
        It’s very good!!!
        ;)

    • http://www.sheiking.com sheikmeeran

      thanks this article is really helpful

    • http://www.info-bisnis.net yusuf

      nice share to binis

    • http://www.seoppcservices.in john

      Anchor Text optimization more than excess can be harmful, it is recommended to use anchor text in external links to your website bit right or left instead of exact desired phrase.

    • http://freewpinstaller.com/ Gonzalo Sevcik

      Nearly all of my personal qustions continues to be awnsered.thanks

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      I was curious if you ever considered changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two images. Maybe you could space it out better?

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