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Anchor Text Optimization

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If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “optimization of anchor text”. This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

What is Anchor Text?

Anchor text is the visible hyperlinked text on the page. Let’s take this example:

“Please examine our SEO case studies for validation to evaluate our search engine optimization capabilities.”

Here the words “SEO case studies” and “search engine optimization” are hyper linked to the hidden URLs http://www.seorank.com/seo-casestudies.htm and www.seorank.com respectively. The words within the hyperlink, “SEO case studies” and “search engine optimization“, are called the anchor text.

In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “SEO case studies” indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the “target” or the “landing page” URL for the keywords appearing within the anchor text.

Anchor Text Enhances the Relevance of the Target Page

Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.

Search Engine Algorithms like Anchor Text.

The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: allinanchor:keyword’, which picks up text only from within the anchor text of indexed pages. For example:

This further implies that Google’s algorithm is configured to index anchor text as separate queryable data, thereby, making it evident, that Google considers it an important pointer to page relevance. Our internal research leads us to believe that weight given to anchor text has been raised recently in the Google algorithm. With these changes, it is possible to enhance your website’s ranking by using the right keywords in anchor text.

It has also been studied that anchor text, whether from external, or internal pages, is important. It should therefore be ensured that significant attention is given to the inclusion of important keywords in your anchor text.

How to Optimize Anchor Text Within Your Site

Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text.
When linking to internal pages, it is better to use the format:

Read all about Anchor Text Optimization.

Instead of

Read all about Anchor Text Optimization here.

The above example shows us that you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. It is always a great idea to restructure sentences if keywords don’t fit in anchor text.

Using Keywords in Natural Text to Create Anchor Text

You can also locate (or insert) important keyword phrases in your page’s natural text and link it to relevant target pages of your site. Consider the paragraph below: -

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site’s existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques. You’ll need to optimize the visible text of your site through SEO copywriting after an extensive keyword phrase research. It is also important to boost your Google PageRank in order to get a good website ranking. You can increase PageRank of your site by building your site’s link popularity through a link building campaign. A link exchange campaign with good industry relevant sites is the simplest way to get several incoming links to your site quickly. Remember, search engine positioning is a powerful media for your website promotion.

Now notice below how the above text is reformatted where highly relevant keyword phrases have been converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site –

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site’s existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques. You’ll need to optimize the visible text of your site through SEO copywriting after an extensive keyword phrase research. It is also important to boost your Google PageRank in order to get a good website ranking.You can increase PageRank of your site by building your site’s link popularity through a link building campaign. A link exchange campaign with good industry relevant sites is the simplest way to get several incoming links to your site quickly. Remember, search engine positioning is a powerful media for your website promotion.

While the above example seems like overkill, this is just to illustrate how you can accommodate your important keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue underlined hyperlinks appear ugly on your website, then you can re-format its HTML markup code to change color of the text and get rid of the underline without losing the power of the anchor text.
You may not have noticed, but the first paragraph also has the same keywords hyperlinked, but without usual underlines. Bring your mouse over the keywords to notice your cursor show up the hyperlink.

Optimizing Anchor Text of External Links

Keywords within the anchor text are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.

The “title” which is usually used as the hyper-linked text, should contain your important keywords. It is good to work with ten different options of title and description as it not only gives you more room to play with several keywords, but it also helps search engines give you a wider keyword coverage.

When soliciting external links, it is better to provide your own “cut and paste” HTML code. Webmasters like it when a ready to paste HTML code is available for them to use, to provide a link to your website.

Consider the following examples:

  • Website Promotion & Search Engine Optimization
    SEO Rank provides Website promotion and Search Engine Optimization (SEO) services for small websites to large e-commerce sites requiring Search Engine Optimization & Ranking
    http://www.seorank.com/seo-programs.htm
  • Google PageRank & Link Popularity
    Increase your Google PageRank (PR) and your website’s Link Popularity through focused link building. Read more about the role of PageRank (PR) in final Search Engine Rankings.
    http://www.seorank.com/google-pagerank.htm
  • Search Engine Promotion and Link Building Services
    SEO Rank offers Search Engine Promotion, SEO, and Link Building services for small to large online businesses.
    http://www.seorank.com/seo-services.htm
  • Search Engine Copywriting Tips & Techniques
    Search Engine Copywriting services at SEORank – offering Search Engine Copywriting tips and copywriting techniques for creating your Search Engine Friendly copy.
    http://www.seorank.com/seo-copywriting-article.htm
  • PageRank & Link Popularity Building Campaigns
    Increase your site’s PageRank (PR) and Link Popularity by choosing from our Reciprocal Link Exchange or Only Incoming Link Building Campaigns. Boost your site’s Google PageRank through a focused Link popularity building program.
    http://www.seorank.com/link-building-costs-calculator.php
  • Notice how not only each of the title anchor text is optimized to contain important keyword phrases, but also that the description text varies to accommodate more keyword variation. Also, note that each variation has a different landing page URL to boost the relevance of your site’s individual pages depending upon the theme of that page.

    Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site’s ranking. As the number of such inbound links increase, so will your site’s ranking in SERPs.

    Anchor text therefore comes on top of the checklist in your SEO initiatives.

    Jagdeep.S. Pannu (Jerry) is Manager, Online Marketing, at www.SEORank.com, a leading Search Engine Optimization services company. Jerry has put in more than 10 years in diverse fields.

    Anchor Text Optimization


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    • al

      That was exactly what i needed to know – thanks

      • Phil Smulian

        I dig this article man. Muchos informative thanks!

    • http://www.ukpetportraits.co.uk Pauline Gledhill

      A very informative article.

      Pauline

      www.ukpetportraits.co.uk

    • George

      Thanks for the helpful article. I have one question though. I heard if you over over optimize the anchor text, it looks unnatural and google punishes you for that. In other words for example 25 links in a row that says “widgets”. Seems like it need some variation to come across naturally.

      http://www.topjuveniledefender.com

      • http://www.rainurbana.com Francisco

        Great article,
        I’m just skimming the surface on how to use anchor text, and although I have used it in a very limited basis I am now anxious to unleash its full value as part of my SEO techniques.

    • http://www.a1-dating-directory.com Terri

      Very informative and well-written article. I have heard the phrase many times but never really knew the meaning of “anchor text”. Skimmed the article for the moment but am printing it for serious study. Thanks……..

    • http://www.lawyerinlongbeach.com Matt

      I appreciate your article’s content, my question is what is the best anchor text for a site that provides information?

    • http://www.fivesenseshealing.com Madolin Wells

      Thanks for a very informative article, Jerry. However, your text has way too many commas that shouldn’t be there. Excessive punctuation changes the meaning and makes the text harder to read and understand.

    • http://www.profingers.com Sabin Tandukar

      Thanks for the nice and useful article. Expecting to get more articles on SEO in future.

    • http://www.monkeezemarketing.blogspot.com Marvin Double

      This article lays out the specifics of how best to optimization in a manner that is very clear and exceptionally easy to understand. This is a perfect example of how a good writer can make all the difference in the way information is delivered.

    • http://www.houstonlawyersdirect.com Houston

      Great article! I have added your link to Stumbleupon.

      Thanks!

    • http://www.copyofmypassport.com/ Passport Copy
      It is a good idea that every body  have to use in their SEO.

      Thanks,
       Arabic and Oriental Sweets
      Copy of Passport and ID
    • http://www.youfoundjake.com youfoundjake

      At what point is using too much anchor text considered spamming or keyword stuffing?  I’m still trying to figure out a healthy ratio for that.

      • http://www.messagesolution.com Ashley

        In response to a few questions on this page about when keyword density can get you in trouble, I’ve been reading a lot on SEO, etc., lately and the clearest answer I’ve found is try to keep your keyword density under 10% of your total copy text.  It seems this is not a magic number; apparently some sites have keyword densities of 50+ percent and still have high rankings.

        I’d recommend reading Chris Richardson’s article on this site called "Keyword Density: How Much Is Too Much?".

        I wonder if Google might not punish you for freakishly high keyword density if your site is clean in other other respects?  Just a theory.

        
        
    • http://top-affiliate-network.blogspot.com/ Roseli A. Bakar

      Thanks for the info. I was searching for anchor text on Big G and found this info…

    • http://outsourcingresearchwriting.com/ Ranjith

       

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    • http://outsourcingresearchwriting.com/ Ranjith

       

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    • Sam Marks

      Fantastic Article, one of the best I have read on Anchor Text. Also, great opitimization on the article itself….I found it number 1 on google. Do you have a blog or Rss I can subscribe to? I plan on using your methods on this new travel community site

      Best,

      Sam

    • Guest

      Thank you very much. I had no idea what anchor tex is,even though everyone was talking about it. http://www.independentescortsguide.co.uk" target="_blank">London Escorts
          

       

    • Guest

      Thanks much man, It cleared a lot up for me

      www.nicadbatteryfix.com

    • http://www.affordableconcretecutting.com Scott Hensch

      I wish I had read this article when it was first published. Thanks

    • http://www.space-clothing.co.uk Matt Saunders

      Good stuff – I have just gone through my pages and put anchor text into my product titles. Been meaning to do it for ages, but more for usablity purposes – I didn’t know search engines put so much weight on this. Thank you :)

    • http://www.bestlegaldefense.com Los Angeles Criminal Defense Lawyer

      Does anyone know how google treats anchor text that is surrounded by regular text at the end of the page?

       

    • http://volunteerworld.uw.hu Tom

      Wow, I am amazed how efficent the anchor text can be. I will use it in my webpage called Volunteer World where we offer volunteer opportunities around the world like in Ethiopia, Equador, and others coming soon… And you can also read articles about the incredible India or about International Summer School in Norway.

      This is very effective!!!!

      Never read better article!

      Thanks again!

    • http://www.ajnewmedia.co.uk Andie

      This is an extremely well written and informative post. We have been using anchor links on all of the web sites we have designed, and as a web design agency in York and specialise in web site search engine optimization, find that the more information relevant to what we do the better it is is for every one concerned as we do nt have such an up hill battle to explain to our clients how this done.

       

      Thank you

    • http://www.bestlegaldefense.com Matthew

      Your artcile was very informative.  I did not know the importance of this area until I read this,.  Thanks  .

    • http://www.bluewavedesignstudio.com seo web design

      Well explained.

    • http://www.kabar.ws/ http://www.kabar.ws/

      Im Agree With You 100 % Anchor text Very important

    • http://www.businessservicesuk.com Pete

      I like to use anchor text on my websites, but I try not to overdo it, good article

    • http://www.xoobie.com.au Xoobie

      Your article is very useful.

      Thanks

      Marin

      Online auctions for Australians, Xoobie

       

    • http://seoforum.net.au Martin

      Good basic break down of anchor text and its utility , beyond what you have said  it can be overdone and is not the end all means of moving up the serps.

    • http://www.roomsinscotland.com/Inverness.asp Hotels in Inverness

      I totally agree on the importance of anchor text, i always develop several combinations of text with various keywords included to use as anchor text.  Its of course even better if you can get anchor text and a contexual link.

    • http://www.3r.ie <a href="http://www.3r.ie">Irish Marketing Consultant</a>

      This is truly fantastic, I have to say I was not aware of how one could use title versus pure key words when I realised that to ensure we had the best  <a href="http://www.3r.ie/" title="Search Engine Marketing Ireland"> SEO Marketing Service in Ireland</a></p> we could use multiple instances of key words in the title and also in the embedded html

       

      So thank you – will see if it works, Peter

      <a href="http://www.3r.ie/" name="3R Sales, marketing services and Coaching Ireland">3R Sales marketing Ireland</a></p>
      
      
    • http://www.3r.ie Marketing Consultant Ireland

      OK, so I have yet to work out how this thing works – So I will try once more, and please make allowwances for me, I may be a Marketing Consultant in Ireland – but someone else does the Ireland SEO online marketing – She is going to give out to me for this I am sure

      Lets try again, Peter

      Check out our marketing blog in Ireland

       

    • http://www.bulgariasfinest.com Paul

      If you semantics anchor texting can be very beneficial

    • http://www.wsop-freeroll.com WSOP Freeroll

      Anchor text is very important

    • http://www.3r.ie Marketing Consultants

      Yes, definitely agree, you might want to check our site on

      marketing consultants ireland

      how we are using anchor texts – would you have any comments?

    • http://www.giftexposure.co.uk Dave

      Most people only consider anchor testing on their homepage, instead of working it throughout their whole site

    • http://www.acornrecruitmentsw.co.uk Chris

      I have never paid much notice of anchor text before, however after reading this article it will be on my agenda

    • http://www.bgwebs.com linkdirectory

      I just changed the anchor text of the links on my site and i thing it will be very beneficial

    • http://www.bulgariasfinest.com Jim

      Google bombing shows how benefical anchor texting can be

    • Guest
    • http://arizona.seowebdesignfirm.com/ arizona seo company

      The anchor text is the primary variable that contributes to rankings for specific keywords.

    • http://www.discountcityhotels.net London

      Using anchor text links on website helps to build the connection within the site and also helps the user to find the relevant content from that page. This also helps other pages to rank well in search engines because in a website which has thousands of pages one can not target each page separately with their separate relevant keyword , here internal linking within the site will help other internal pages of the site to rank in the Google.

    • Guest

      I will find this very useful in building my website www.the-new-forest-national-park.co.uk and linking to it. Linking words like The New Forest and The New Forest National Park will be good for the search engines. Thank you.

    • Guest
    • http://xoomer.alice.it/francesco-forte fraweb

      Very interesting article.

    • http://www.btbtraining.com BTB Sales Training Ireland

      Hi,

      This is a super article and great examples. By the way, Ashley asked the question I was interested to know more about, as in how much is too much.

      This is something I will pay attention too moving forward particularly the piece about using keywords in the natural text.

      Thanks again,

      Niall

    • http://www.dr-sandy.net Blog tutorial and blogging Guides by Dr. Sandy

      Google certainly takes a look at the anchor text while ranking websites.Incorporating keywords in anchor texts boost rankings and I have seen it happen on my blog.

       

      Many of SEOs told me to use a 60, 30 and 10% ratios when I have three keywords but I do it differently.I use a mixture of keywords ,Like I use to mix two keywords to make an anchor text.

      • http://travel-guide2india.blogspot.com Famous places in India: India travel guide

        I also do the samme like i have done here.i have combined two keywords "famous places in india" and "india travel guide" to make one anchor text.

    • http://it-net-design.com websolutionsguru

      How about the place where you put anchor text on a web page? Did anyone experience visible differences between putting the anchor text at the beginning of a web page and placing the text somewhere in the bottom of a web page?

    • http://www.business-sale.com Chris

      Anchor texting is important but it has to be done right

    • Guest

      thanks for your help. now we can more effectively compete in the rochester web development market

    • http://www.natural-acne-treatments-reviews.com/ Acne Treatment Gal

       

      After having read many a times on credible seo blogs that the anchor text should be descriptive I followed the advice. But today when I look back I feel that it was the biggest mistake I made. Descriptive anchor text should be used sparingly as it can confuse the search engines and not even close to top 100 results as a consequences. Be laser targeted towards ur terms.

      Hope it helps.

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